Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These examples underscore the potential pathways to digital marketing success for small businesses.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO That’s where Salesforce Sync comes in.

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

BuzzBoard

FEBRUARY 16, 2024

Exploring the Potential of Mobile Marketing for Local Businesses In today’s fast-paced digital economy, local businesses are embracing mobile marketing as a forward-thinking method to expand their reach and increase their revenue. In conclusion, the lines between digital marketing and mobile marketing are increasingly blurring.

Small Business 52

Small Business Small Business Marketing Lead Rank 52

Sales Gravy

SEPTEMBER 1, 2023

Marketing and Do It! Through asking penetrating questions and providing valuable resources, consultants and salespeople can establish themselves as experts and earn the right to have pivotal conversations with their top prospects. Target a specific market instead of trying to target everyone.

Sales Qualified Lead 85

Sales Qualified Lead Decision Maker Prospecting Strategy 85

DiscoverOrg Sales

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). Recently, we brought a new HR dataset to market.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

Sales and Marketing Management

SEPTEMBER 12, 2018

You can try accessing the market relevance with the SEO and using keywords to research and then considering the amount of completion in the said countries. Entering New Markets. How Marketing Is Important to Your Business. Example: How can a camping business benefit from a marketing.

Scale 197

Scale Penetration How To Research 197

Sales Hacker

DECEMBER 13, 2022

In this episode of the Sales Hacker Podcast, we have Alex Buckles , Co-Founder and CEO of Forecastable and Founder of Pathways for Autism , which helps people sell in partnership with other vendors to deepen traction, penetration and integration to extend customer lifetime value. Co-selling as an efficient go-to-market strategy.

Penetration 75

Penetration Forecasting Face-to-face Outbound 75

Adaptive Business Services

JUNE 12, 2019

In networking, this first conversation is a critical process. This initial conversation will be your opportunity to get to know and properly evaluate your new contact. This initial conversation will be your opportunity to get to know and properly evaluate your new contact. Critical “Don’ts” in first networking conversations.

Networking 54

Networking Conversion Penetration Knowledge Base 54

Pipeliner

DECEMBER 10, 2019

As the world continues to embrace conversational commerce in a bid to excite, engage, and interact with customers, chatbots are at the fore of driving this revolution. According to Statista, the chatbot market is projected to reach USD 106.6 Bots Initiate Conversations with Site Visitors.

Real Estate 84

Real Estate Top of Funnel Marketing Hiring 84

Sales and Marketing Management

APRIL 10, 2017

Account-based marketing (ABM) is red hot today, and for good reason. According to ITSMA , 84 percent of marketers are seeing higher ROI with ABM than other marketing programs. In other words, marketing should define the ideal customer and know the addressable market. Keep your target data current.

Account Based Marketing 120

Account Based Marketing Ideal Customer Profile Account InsideView 120

BuzzBoard

FEBRUARY 15, 2024

For example, enacting a competitive pricing strategy can be favorable for small businesses functioning in markets already saturated. Conversely, a premium pricing strategy may be highly effective if you’re offering sophisticated, niche services, and your target clientele values quality over cost.

Small Business 52

Small Business Small Business Strategy Lead Rank 52

Zoominfo

AUGUST 26, 2021

Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. The importance of sales is self-evident, but business development is also vital to any sales organization, particularly in a struggling market.

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Zoominfo

OCTOBER 22, 2021

Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. A more sophisticated program of business development will involve finding new market segments for your business to appeal to. What is Sales?

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

BuzzBoard

MARCH 30, 2024

The application of augmented reality for local shopping improves product recognition, provides detailed specifications, and most crucially, drives real-time engagement culminating in increased sales conversions. Utilizing digital marketing tools, like AR, demonstrates the value of your digital agency.

Retail 52

Retail Consumer How To Penetration 52

BuzzBoard

NOVEMBER 24, 2023

Conversion Rate: This gauges the efficacy of personalized content in convincing potential clients to execute desired actions such as downloading whitepapers or arranging demos. Account Growth: This evaluates whether hyper-personalized strategies lead to augmented sales or product penetration within existing accounts.

B2B 52

B2B Strategy Pivotal Penetration 52

Allego

JANUARY 19, 2023

While international business is good for companies, allowing them to grow into new and larger markets, it’s also complicated and intricate. Sales, marketing, customer service, and other users can navigate, search, create, and consume content in their preferred language. And the list goes on. That’s a hurdle we aim to eliminate.”

Sales Enablement 118

Sales Enablement Penetration Collateral Video 118

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

SBI Growth

NOVEMBER 17, 2012

A plan suggests marketing and sales can execute on the revenue goal. One way to do this is to conduct an account segmentation analysis of your markets. The goal is to determine things like: Account penetration opportunities. The goal is to determine things like: Account penetration opportunities. New market pursuit.

Top of Funnel 310

Top of Funnel Penetration Scale Funnel 310

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. In the early days of the pandemic, many companies and organizations slashed marketing budgets in the wake of dire uncertainty and widespread lockdowns. Just make sure you pick something fun (and usable) for your swag gift.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

SBI

NOVEMBER 10, 2020

Ensure your sales, marketing, and customer success teams have a realistic view of the experience your buyers have today. Areas we commonly see a focus on include improvement in deal size or velocity, increased account penetration of white space, and customer satisfaction scores. Then, think about how that can be improved.

Lead Rank 177

Lead Rank Lead Scoring Account Penetration 177

SBI Growth

SEPTEMBER 6, 2012

This post is about a CEO of a $450M company who focused on winning large deals to double revenues in a flat market. If you feel product differentiation and hot markets are the only way to grow revenue, this CEO proved otherwise by refusing to accept these limitations. The collision repair’s “market” depends on wrecked cars.

Hiring 297

Hiring Penetration Demand Generation Targets Incentives 297

Zoominfo

MARCH 27, 2019

So as any great marketers would do, we decided to do a little digging and conduct our own investigation. Penetrate new markets: As growing companies look to expand, understanding the technological landscape can reveal opportunities to reach new markets. The 2019 Technographic Data Report for B2B Sales Organizations.

Report 222

Report Data B2B Survey 222

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 1. More informed sales conversations. Using this information, sales reps can further tailor their sales pitches and have more informed conversations with prospects.

Data 177

Data Eloqua Buyer Persona Demographics 177

Zoominfo

AUGUST 4, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Elle Woulfe, PathFactory’s VP of marketing, calls this the Intelligent Content Delivery. Second, have the rep personalize a conversation starter that can get the visitors talking.

Top of Funnel 130

Top of Funnel B2B Sales Qualified Lead Penetration 130

Apptivo

APRIL 6, 2022

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models. All About Email Marketing. What is Email marketing? How does email marketing work?

Email Marketing 52

Email Marketing Examples Marketing Top of Funnel 52

Emissary

FEBRUARY 9, 2021

Elastic’s sales and marketing teams collaborate on four key contextualized approaches for target accounts, fueled by Emissary’s human sales intelligence account based sales, to efficiently and effectively grow enterprise relationships. The post Account Based Sales Strategies that Deliver appeared first on Emissary.

Account 52

Account Strategy Case Study Decision Maker 52

Allego

AUGUST 4, 2022

And that persistence and penetration into the person’s office without having to drive three hours to be in person was crucial in our success during that time.”. And that persistence and that penetration into the person’s office without having to drive three hours to be in person was crucial in our success during that time.

Video 118

Video Hiring Face-to-face Penetration 118

Hubspot Sales

JUNE 22, 2020

These methods can vary based on several factors, including a company's business goals, its place in its market, consumer preferences, and the quality of its product. The specific demand-based pricing method a company will employ also relies on how and when a company enters its market. Penetration Pricing. Disney World.

Examples 87

Examples Penetration Airlines Scale 87

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They start worrying about how many touchpoints are sales and marketing hitting. But then things change.

Account Based Marketing 79

Account Based Marketing Top of Funnel Ideal Customer Profile Account 79

Zoominfo

SEPTEMBER 15, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Elle Woulfe, PathFactory’s VP of marketing, calls this the Intelligent Content Delivery. Second, have the rep personalize a conversation starter that can get the visitors talking.

Top of Funnel 100

Top of Funnel B2B Sales Qualified Lead Penetration 100

PandaDoc

FEBRUARY 23, 2024

All you need to do is zoom out, see the bigger picture and start looking for long-term growth and expansion possibilities rather than focusing only on short-term conversion objectives. What will this opportunity bring me in terms of results (revenues, exposure, market penetration, etc.)? What’s their business value?

Opportunity 52

Opportunity Sales Qualified Lead How To Proposal 52

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130