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Achieving Greater Account Penetration by Increasing Share of Wallet

Sales Management Plus -- SMP

Your sales reps now have valuable selling tool for their next customer visit in less than a minute. Your reps can easily start a conversation about your product lines, your customers’ needs and offer to quote for more of their business. You simply open the Customer Information Screen and run the “Report Card” report.

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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Excitement is the most powerful tool a marketer can use in any B2B industry”, elaborates Brandon Hart, an expert on psychology and marketing at EssayOnTime. Penetration marketing. The attractive numbers from new visits and conversions can get in your heads easily. What is penetration marketing in the first place?

Retention 238
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20 Sales Planning Tools to Boost Sales Productivity and Close More Deals

Hubspot Sales

In reality, sales professionals and managers need to have access to the best available sales planning tools to help them boost sales productivity and close more and bigger deals. Sales Productivity Tools. The HubSpot Sales Platform gives sales professionals the tools they need to sell more deals faster in one integrated suite.

Tools 108
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Conversely, far fewer acquisitions occurred in 2020 than in the four prior years, according to statistics and analysis from Thomson Financial and the Institute for Mergers, Acquisitions and Alliances. T-Mobile saw this opportunity with the aforementioned Sprint purchase. Expansion by finding new customers for an existing product.

Lead Rank 211
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Measuring the Success of Hyper-Personalization Strategies in B2B Sales

BuzzBoard

Conversion Rate: This gauges the efficacy of personalized content in convincing potential clients to execute desired actions such as downloading whitepapers or arranging demos. Account Growth: This evaluates whether hyper-personalized strategies lead to augmented sales or product penetration within existing accounts.

B2B 52
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Executive Interview: Mark Kopcha of @Revegy

SBI

Areas we commonly see a focus on include improvement in deal size or velocity, increased account penetration of white space, and customer satisfaction scores. Smart Selling Tools recently hosted a webinar with our customer, Genesys. Everyone checks Revegy before a customer conversation to review documentation about the account.

Lead Rank 177
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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

During a phase of general consolidation in your business, when you’re not pushing to scale or to penetrate new industries, you can give equal priority to sales and business development. Tools like ZoomInfo’s Chorus conversation intelligence platform help home in on areas where your reps can improve their communications with prospects.

Hiring 130