Zoominfo

APRIL 6, 2021

Automation is at the core of all business innovation today, and data is the commodity that fuels it. Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks.

Ideal Customer Profile 130

Ideal Customer Profile Data Hiring Construction 130

Apptivo

JANUARY 31, 2023

Enriching contact management with data 3. Customer data is like plain cake. However, enrich your contact information with as much relevant data as you can – the toppings – to generate the most opportunities with the same contact. Time to add toppings! Summary Time to add toppings! Cakes are great.

Data 66

Data Loyalty Ideal Customer Profile Referrals 66

Zoominfo

AUGUST 7, 2019

Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service? Bad data costs U.S.

Data 150

Data B2B Lead Nurturing SalesForce 150

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Data 170

Data Strategy Lead Rank Lead Scoring 170

Act!

APRIL 19, 2024

Your tenants and clients have unique business challenges and the best way to become their favorite Landlord or Tenant Rep is to offer personalized services and exceptional customer service. This is where a customer relationship management (CRM) platform can do the heavy lifting for you.

Ideal Customer Profile 52

Ideal Customer Profile Real Estate CRM Data 52

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. What Is B2B Data? What is Data Maintenance?

Data 100

Data B2B Decision Maker Lead Rank 100

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. 76% percent of BDRs report to sales over marketing.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. What Is the Difference Between Sales and Account Management? Let’s do a quick overview. Let’s do a quick overview.

Account 238

Account Lead Rank Ideal Customer Profile Decision Maker 238

Hubspot Sales

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! A focus on user benefits over product or service features.

Data 97

Data Segment Email Marketing Webinar Metrics 97

Autoklose

MAY 6, 2024

Many people wonder whether sales is an art or a science. Harness the Power of Data-Driven Decision Making 9. Storytelling is a powerful vehicle for both marketing and sales. It’s your customer, and what you should do is shine a spotlight on them. My answer would be – both. Yes, You Can Sell on Social Media 5.

Quota 98

Quota Social Media Follow-up GoldMine 98

Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? A data-driven brand strategy is exactly what it sounds like—a strategy which requires the use of data to inform any and all decisions made about branding.

Data 183

Data Buyer Persona B2B Buyer 183

Zoominfo

NOVEMBER 5, 2018

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. However, if you’re not smart about your purchase, bad data quickly becomes a costly mistake. Don’t let your data come back to bite you.

B2B 154

B2B Data Vendor Discount 154

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Vengreso

JULY 18, 2023

Generative AI for Sales Prospecting is an uncharted territory for many. Sure, it sounds like a tech buzzword that’s been thrown around lately… But when it comes to implementing Generative AI in your sales strategy… Most are at a loss when it comes to incorporating Generative AI into their sales tactics.

Lead Rank 52

Lead Rank Lead Scoring Prospecting Retail 52

Allego

APRIL 18, 2024

Well, it’s no longer just a promise—AI is actively reshaping the way we manage our day-to-day tasks and how we conduct business, particularly in sales. In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” To help you, I dug deeper to see how sales teams can use AI.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Hubspot Sales

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. The demand for certain sales roles rises and falls as time passes. We wanted to provide you with a list of some of the most hireable sales jobs for 2023 and beyond — so you can choose the best job for you.

Decision Maker 104

Decision Maker Pharmaceuticals Salary Travel 104

Zoominfo

OCTOBER 2, 2018

Data normalization. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. But first, let’s define what data normalization is.

Data 113

Data Lead Rank Lead Scoring Top of Funnel 113

SalesFuel

MAY 6, 2024

AI and the Sales Profession AI is already impacting jobs in the sales profession. In the past, your reps may have spent significant time on sales research. Not long ago, they may have been reading traditional newspapers and reports to learn the details of prospects’ operations.

Competition 105

Competition Face-to-face Hiring Decision Maker 105

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground.

Ideal Customer Profile 97

Ideal Customer Profile B2B Prospecting Gatekeeper 97

Score More Sales

JANUARY 28, 2014

You have so many apps and programs in sales, and more data than you could ever consume. So why are you not able to use it to predict more helpful business trends, share common memes throughout your organization or really add more value to your customers? Buyers similar to your customers who the sales team should be talking with.

Data 208

Data Retail Health Care Lead Rank 208

Connext Digital

MARCH 26, 2019

Their effectivity relies heavily on your persona’s accuracy, which is why they should be backed with enhanced data. Luckily for you, there are actionable steps to make accurate personas with the help of data. How to Gather Buyer Persona Data Effectively. Here are data sources you can tap: Confer with your sales team.

Buyer Persona 105

Buyer Persona Buyer Data Ideal Customer Profile 105

Appbuddy

OCTOBER 25, 2022

Luckily, there’s an abundance of data available to ensure your marketing and sales teams know the most effective way to interact with individual customers and prospects. That is, if you give your team the tools and knowledge they need to manage, track, and update this data so they can use it when it matters most.

Email Marketing 52

Email Marketing Data Marketing Ideal Customer Profile 52

Allego

FEBRUARY 28, 2023

AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. But every new article raises more questions: What does this mean for sales teams? Salespeople can use chatbots to automate their sales processes and provide instant responses to customer queries.

Tools 118

Tools Lead Rank Lead Scoring Microsoft 118

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Myth 1: Field sales reps sell primarily in person. Myth 1: Field sales reps sell primarily in person.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Sales and Marketing Management

MARCH 8, 2020

There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. We have a long way to go,” Venkata says. “We

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Nutshell

AUGUST 3, 2023

Every business’s sales pipeline is different, but one thing they all have in common is that they take people from prospective leads to paying customers. As a manufacturing company, a steady customer base is key to your business’s growth, and the best way to maintain that customer base is through sales pipeline management.

Pipeline 118

Pipeline Lead Rank Lead Scoring Company 118

SBI

FEBRUARY 22, 2018

While that’s great news for most, the rapid turnover may actually disrupt the goals of sales and marketing professionals. B2B sellers can spend months, even years, cultivating relationships with potential buyers in hopes of turning them into customers. But how can you do that efficiently when you’re relying on crummy data?

Decision Maker 139

Decision Maker Closing Prospecting Top of Funnel 139

SugarCRM

JUNE 4, 2020

Thinking about what you’re doing internally isn’t the best way to amp up your customer service. Instead, think about what your customer is going through. What products and services do you have that would be useful to someone? Keep lines of communication open with your customers and prospects. Lean into data.

Customer Service 26

Customer Service Customer SugarCRM Pivotal 26

Lead411

JUNE 22, 2023

15 Best Sales Lead Databases for 2023 In the digital age, the best sales lead databases have become indispensable tools for businesses aiming to drive sales and achieve growth. Offers intent data and advanced lead scoring to identify leads showing buying signals. Advanced search filters enable precise lead targeting.

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. What Is the Difference Between Sales and Account Management? Let’s do a quick overview. Let’s do a quick overview.

Account 130

Account Lead Rank Ideal Customer Profile Decision Maker 130

Hubspot Sales

JANUARY 4, 2024

Having a bad sales month? Nobody is answering the phone and emails, and it seems like your prospects are falling off the face of the Earth. What makes a bad sales month? A bad sales month can be attributed to a variety of factors, ranging from internal processes to external market conditions. We’ve all been there.

Top of Funnel 113

Top of Funnel How To Hubspot Forecasting 113

Zoominfo

MARCH 15, 2018

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. 1. The Beginner’s Guide to a Data-Driven Content Marketing Strategy. Enter, data-driven content marketing. 2. How to Set Prospect Expectations During the Sales Process. Let’s get into it!

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

LeadFuze

NOVEMBER 30, 2021

We send out a proposal, and the prospect never responds back. As a manager, we found out the reasons why sales presentations are often ignored. Need Help Automating Your Sales Prospecting Process? Need Help Automating Your Sales Prospecting Process? A company in the Financial Services or Banking industry.

Proposal 52

Proposal Prospecting Hiring Vendor 52

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. However, no business runs 24/7.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

Hubspot Sales

JANUARY 5, 2024

I’ve been in contact with sales experts about how AI has helped them. They’ve shared tips and AI hacks for inside sales reps, as well as tips for coping with — and bouncing back from — bad sales months. Salespeople don’t need to be tech gurus to scour the internet for info on a prospect before they make a call.

Inside Sales 96

Inside Sales Lead Rank Lead Scoring Churn 96

Hubspot Sales

SEPTEMBER 20, 2023

Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Here are the best ten conversational AI tools for sales. Those using conversational AI in sales are reporting more efficiency. Thankfully, there’s AI for that.

Conversion 114

Conversion Hubspot Lead Nurturing Ideal Customer Profile 114

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Here’s how: 1.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130