article thumbnail

Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Two words: influencer marketing.

article thumbnail

Navigating the Electric Vehicle Revolution and Renewable Energy Landscape

Pipeliner

In today’s world, the transition to electric vehicles (EVs) and the adoption of renewable energy sources are gaining momentum. Who shared valuable insights on the current state of EVs and renewable energy. The Electrifying Realm of Electric Vehicles Our discussion began with an exploration of recent developments in the EV market.

Energy 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reasons Why To Utilize Sustainable Energy For Our Business

Smooth Sale

Attract the Right Job Or Clientele: Reasons Why to Utilize Sustainable Energy For Our Business. Our collaborative blog post offers insights regarding ‘Why Sustainable Energy Is The Best Thing For Your Business.’ Reasons Why to Utilize Sustainable Energy For Our Business. Lower Energy Bills. Photo by Pixabay.

Energy 78
article thumbnail

Sales Comp 101: Using Stephen Covey’s Circle of Influence

The Spiff Blog

Read on to learn how to gain control over your domain of expertise, using a concept known as the Circle of Influence. What is the Circle of Influence? The Circle of Influence is a concept coined by Stephen Covey, author of the bestselling book, The 7 Habits of Highly Effective People.

article thumbnail

How To Use Personas For Better Marketing

Zoominfo

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers. Understand Your Target Market.

article thumbnail

4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

Trends 333
article thumbnail

Communications Influence and Sell On Our Behalf

Smooth Sale

Attract the Right Job Or Clientele: Communications Influence and Sell On Our Behalf. Many become so focused on their goals to advance that they do not realize communications influence and sell on our behalf. All communication elements influence and sell on our behalf. Your Story: Communications Influence and Sell On Our Behalf.