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The Money’s in the List

Sales 2.0

“The money is in the list” is an old direct marketing adage going way back to the development of the envelope. Despite all the digital changes in in sales and marketing, if you’re running a business and trying to use outbound to grow it, the money is still in the list. Good marketers know that lists need to be segmented to be useful.

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Pre-event list prospecting

Zoominfo

Scenario Event managers typically receive a list of companies that will be attending an upcoming event. Collect the email addresses and phone numbers of potential prospects and invite them to a pre-event meeting, a reception, or other tailored event. You could send gifts to high-value prospects to build rapport.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Organizers and speakers are reinventing virtual events. More useful. And a whole lot more fun. Here to Stay. Even when (if?)

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How to Get Attendee List With Contact Information of Any Event using LinkedIn Events (new)

eGrabber

LinkedIn is now showing all attendees to all Events (& webinars) your prospects are attending! You don’t have to be the organizer of any of the events to get all the attendee leads! You just have to know how to search for the right events. Here is a 4 step process to leverage LinkedIn EVENTS for new leads.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). Send your questions ahead of time to make sure your voice gets heard in this interactive event. Which production secrets are key to transitioning webinar attendees to active sales prospects.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Here are some tips: 1.

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Don’t Miss This Event: The Gatekeeper Died

No More Cold Calling

In fact, one of my clients publishes his office phone as his “official” number so that it’s the one to appear on any calling lists. Get the List That Counts. We’re all familiar with “bought” lists. A list will get you to the gatekeeper and no further. The person’s name came from a specific list. Still cold!