Sales and Marketing Management

DECEMBER 18, 2020

Author: Staff Meg Scales is chief marketing officer of SlickText , which helps businesses market through short message service (SMS), aka text messages. In this Q&A, she speaks to the effectiveness of text messaging incorporated into events, virtual or live. Q: Why is texting effective for events?

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Lead Rank Lead Scoring Scale Segment 215

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Unlock Insights with ZoomInfo Intent Whether you work in cybersecurity, law, PR, HR or finance, ZoomInfo has valuable intent data that can help your company go to market more effectively.

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Sales and Marketing Management

APRIL 21, 2020

What does it mean for business events and incentive travel programs? We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas. Are we looking at a new normal for the meetings and events industry?

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Meeting Face-to-face Travel Incentives 227

Sales and Marketing Management

MAY 8, 2019

Now, it’s changing the way we plan, host, and attend events. But how has streaming video transformed the events world? In the past, events were limited to space and time. Simply put, to be part of an event, you physically had to be there. Video adds another level of interactivity to your events.

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Video Strategy Maximizer ROI 316

SBI Growth

SEPTEMBER 25, 2021

A hot topic on the minds of executives, validated by SBI’s Growth Advisory Board Program, is what the future of the workplace looks like and how to create an impactful EX and CX in a hybrid environment. Executives are looking.

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Ideal Customer Profile How To SalesForce Analysis 321

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Here are some tips: 1.

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Trade Show Lead Generation Sales Qualified Lead Marketing Qualified Lead 191

Hubspot Sales

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

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Social Media Google Hiring How To 104

Hubspot Sales

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

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Transportation Marketing How To Webinar Metrics 117

Smooth Sale

SEPTEMBER 8, 2023

Photo by Alperomeresin via Pixabay, AI-Generated Attract the Right Job Or Clientele: Do You Realize The Power of A Successful Corporate Event? However, it serves us well to recall the value of hosting a corporate event. In truth, there are many reasons why a corporate event can work wonders for your business. People buy people.

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Face-to-face Licensing Lead Rank Lead Scoring 102

Sales and Marketing Management

JANUARY 18, 2021

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage?

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Video Scale Marketing Face-to-face 317

Sales 2.0

JULY 7, 2014

He’s writing some excellent stuff about modern sales and marketing over there. As timing would have it, Louis just updated me that he has a new (free 83-page) ebook out of interviews with sales and marketing leaders. Without a trigger event it’s very likely your biggest competitor will win–status quo (aka “do nothing”.).

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InsideView Hiring Cancellation Account 301

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Double Duty: Why Hybrid Events Hook Millennials.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Act!

JANUARY 9, 2024

Hosting online events like webinars, training sessions, or networking meetings can be great for business. As an online event management solution, Link2events+ acts as a bridge between functionality found in costly webinar services and standard webinar services. Calendar Registrants are automatically associated with the event in Act!

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ACT Webinar Metrics Follow-up Social Media 52

Zoominfo

OCTOBER 5, 2021

Scenario You’re sponsoring or hosting an event and want to get more potential attendees to sign up. Send three email blasts: the first should be sent a month prior to the event, followed by two subsequent emails two weeks prior and a day or two beforehand. Trigger Upcoming event Action Email automation

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Follow-up Leads Marketing Qualified Lead Sales 100

Sales and Marketing Management

JUNE 4, 2021

Whether it’s meeting colleagues around the water cooler or meeting new sales accounts at an event, we look forward to additional in-person collaboration and connection. The post 5 Common Virtual Meeting and Event Mistakes appeared first on Sales & Marketing Management.

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Meeting Face-to-face Account Marketing 120

Zoominfo

OCTOBER 5, 2021

Scenario Event managers typically receive a list of companies that will be attending an upcoming event. Collect the email addresses and phone numbers of potential prospects and invite them to a pre-event meeting, a reception, or other tailored event. You could send gifts to high-value prospects to build rapport.

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Prospecting Webinar Metrics B2B Report 100

Sales and Marketing Management

SEPTEMBER 13, 2021

The post Regaining Trust and Engagement for In-Person Events appeared first on Sales & Marketing Management. Safety Protocols Increase Confidence The IRF implemented its own COVID-related best practices and participants said it positively impacted their decision to attend. […].

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Incentives Incentive Travel Groups 120

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

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Lead Rank Lead Scoring How To Promotion 196

Sales and Marketing Management

MARCH 6, 2024

Offsite events are not a "build and they will come" endeavor. Here are five ways to make your in-person event more enticing and successful. The post Driving Leads and Sales Through Private Engagements appeared first on Sales & Marketing Management.

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Marketing Qualified Lead Leads Sales Marketing 295

BuzzBoard

FEBRUARY 16, 2024

Understanding the Importance of Local Events in Selling to Small Businesses For those of you in the sales department of a digital marketing agency, selling to small businesses may seem intimidating. However, there’s a secret weapon you might be overlooking: local events. Begin networking at your next local event.

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Small Business Small Business Networking Case Study 52

SBI Growth

DECEMBER 18, 2017

B2B marketing leaders drive hyper-growth by bridging the gap between the corporate office and the field. If you are investing in field events, and not generating desired outcomes, consider thinking like a B2C marketer. To do this, you need to.

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B2B B2C Revenue Marketing 184

Sales and Marketing Management

SEPTEMBER 8, 2022

When sales and marketing teams align properly on virtual events, the sales cycle can be shortened and smarter decisions can be made about who to target, which can lead to positive revenue outcomes. The post How Marketing and Sales Teams Work Hand in Hand to Succeed appeared first on Sales & Marketing Management.

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Marketing Sales Cycle Revenue Positioning 194

Zoominfo

SEPTEMBER 8, 2019

There’s no way around it—industry conferences and networking events are expensive. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. If you send your team to conferences and events, they’ll learn new skills and develop existing ones.

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Conference B2B Face-to-face Scale 162

Sales Hacker

SEPTEMBER 13, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Hello Will, xxxxxxx is an event sponsor from Sept 13th – 15th and will be located at Booth #xxx. I wanted to catch up at the event.

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Scale Churn Outbound Retention 75

Sales and Marketing Management

AUGUST 29, 2018

Author: DANA LASALVIA, VICE PRESIDENT OF CORPORATE COMMUNICATIONS & BUSINESS DEVELOPMENT, RYMAX MARKETING SERVICES, INC. Organizations should consider hosting on-site, interactive recognition events. These events are certainly worth a social media post, right? Additionally, create a hashtag specific to the meeting or event.

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Social Media Media Loyalty Energy 153

Vengreso

FEBRUARY 19, 2020

?. Subscribe to Modern Marketing Engine on your app of choice. . Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Learn how to measure contribution to your #sales pipeline from events. marketing #NEXT2020 Click To Tweet.

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Pipeline Hotels How To Engineering 127

Sales and Marketing Management

DECEMBER 2, 2020

Jim Kruger, chief marketing officer at Veeam Software , a developer of disaster recovery and intelligent data management software, predicts three key . . Virtual events started out of necessity, but are here to stay because of ROI and accessibility. But that requires planning for a new year.

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Marketing ROI Pivotal Travel 176

G2Crowd - Sales Blog

DECEMBER 2, 2019

There are many types of events to consider when executing an event marketing strategy.

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Influencer Marketing Strategy Sales 71

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Triggering event: A small company secures a round of funding (check). 2: New sales or marketing leader play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

The Sales Heretic

MAY 31, 2017

Networking is a powerful sales and marketing tool. Here are seventeen things—all of which I’ve actually observed people doing—that you definitely don’t want to do at your next networking event. But like any tool, using it improperly or inappropriately can lead to disaster. Dress inappropriately 2. Show up late 3.

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Networking Tools Marketing Leads 233

Smooth Sale

NOVEMBER 17, 2022

Attract the Right Job Or Clientele: Are You Ready to Improve Your Networking Event? Networking events intend for you to meet new people and gain new contacts. However, planning a networking event can take time and effort. If you are in a position to host a networking event, you must ensure that it achieves rave reviews.

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Networking Hiring Promotion Education 78

Smooth Sale

NOVEMBER 11, 2022

Attract the Right Job Or Clientele: Creating A Business Event to Help Your Company Grow. Our collaborative Blog offers insights into ‘Creating a business event can help your company grow.’. __. A Business Event to Help Your Company Grow. What is a Business Event? Image Credit. More doors open to opportunity.

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Company Outsourcing Services Social Media Advertising 78