Remove executive-programs
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Elite selling – executive sponsorship programs

Sales Training Connection

Because of the potential, companies are instituting special Executive Sponsorship Programs for their top accounts where they assign a top senior manager (TM) to the account in addition to the Account Executive (AE). The Executive Sponsorship Program requires extensive internal preparation and communication before launching.

Account 109
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The 5 Foundational Elements of an Executive Sponsor Program

Altify

This is an extract from the Executive Sponsor Program section of my book: Digital Sales Transformation in a Customer First World. Executive customer visits are often clumsy attempts to close a deal that the account manager has not been able to close on their own. Matching executive sponsors to accounts. Role definition.

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The 5 Foundational Elements of an Executive Sponsor Program

Altify

This is an extract from the Executive Sponsor Program section of my book: Digital Sales Transformation in a Customer First World. Executive customer visits are often clumsy attempts to close a deal that the account manager has not been able to close on their own. Strategic value can go beyond direct financial measures.

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The Fearless Sales Leader

Steven Rosen

A high-performance sales force is one that flawlessly executes the plan and develops its salespeople to be their best. Peak performance is a sales team that can efficiently manage the execution of sales plans while effectively developing and encouraging their salespeople to operate at peak levels. Marketing Executive Gets It.

Hiring 424
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Dance Between Strategy and Strategy Execution

Steven Rosen

Strategy and Strategy Execution. You and your team have a one to two-day meeting with global executives. You are asked for stretched sales numbers, and fewer programs than you pitched for, and you go back to the drawing board to make revisions. Sales Results = (Quality of the plan) X (Effectiveness of strategy execution).

Strategy 380
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The Challenge in Creating an Executive Sponsor Program

Altify

In a previous post I have written about the value of an Executive Sponsor Program. Executives who participate in the program must also be held accountable, to the account team and to a broader group of executives. Executives are busy. That is not the time to initiate the relationship. They have a day job.

Hiring 40
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What We Learned From Our Own Data-Driven ABM Strategy

talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!”

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

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Reconstructing Your Product Sales Training for Success in 2022

Customer meetings will be harder to schedule, sales rep turnover will be higher, and traditional Product Sales Training (Lunch ‘N Learns, Demo Days, Sales Meetings) will be tougher to execute.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.

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Leveraging Training to Go Beyond with Sales Enablement

Speaker: Matthew Hawk, VP of Instructional Design and Training Delivery, Synchrony

Whether you’re pitching a new training program, improving your onboarding process, or working to move a key metric, the trick is to optimize content creation and deployment for maximum results. It requires collaboration, a clear line of sight from business outcomes to competencies, and a commitment to execute.

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How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Download Second Nature’s case study to find out how Zoom achieved: 100% participation in their certification program. Managers and executives use Second Nature to effectively roll out their strategy and influence their teams’ conversations in the field, at scale. Zoom realized it was time to try a new, innovative AI-driven approach.