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A new normal for meetings and events

Sales and Marketing Management

What does it mean for business events and incentive travel programs? We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas. Have things been permanently disrupted? Is there change afoot that will be forever?

Meeting 227
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6 steps to adapt effectively

Sales and Marketing Management

Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other.

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Will We Ever Meet Again?

Sales and Marketing Management

Carina Bauer, CEO of IMEX Group, also expects the pent-up demand for business that is conducted in person to eventually return. Author: Paul Nolan Are companies less likely to embrace meetings and events or is there a pent-up demand for getting together? When will you feel comfortable flying again? It’s surreal to even pose the question.

Meeting 156
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The Data: What Percentage of Salespeople are Really Coachable?

Understanding the Sales Force

The data from Objective Management Group’s (OMG) assessment of 2.5 It was about those who did or did not make changes and improve. When it comes to coaching up salespeople, there are many conditions that must be met. Let’s begin with the coaching environment itself. Next, let’s look at the salespeople.

Data 130
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Burnout Becomes a Bigger Fear in WFH Environments

Sales and Marketing Management

We evolved into humans in groups. Employers ought to consider the full effects of removing more face-to-face interaction from employees’ lives.”. Company decision-makers seem open to the idea of remote work?—?at at least part time?—?but but many are not comfortable with the idea of full-time work-from-home arrangements. “We

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

Author: Maura McCarthy, Vice President, Communication Solutions, ITA Group, Inc. In today’s experience economy, more and more consumers prioritize doing over having. Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Step One: Know What Motivates Your Customers.

B2B 221
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How Was Your January?

The Pipeline

Clearly, we do not want to discount or offer incentive that will reduce the total value of the client. Most salespeople think about how to complete the deal, when they should be focused on face time. As you’ll see in the video, there are specific groups that can be accelerated in specific circumstances. Need Help Now.