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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead.

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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to solutions that help sellers find and deliver the right content for each prospect). All are great reasons to consider a Sales Enablement solution for any organization.

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Sean Parnell is the founder and president of B2B marketing consultancy and agency Innovaxis Marketing.

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3 Tracking Tools for Serious Sales

The Pipeline

Let’s look at three of the best tracking tools available. With over 800,000 downloads on Google Play™ alone, Evernote ® is one of the most popular and highly rated productivity apps on the market. ABBYY ® and CamCard , two of the most trusted card reading apps on the market, are available for iOS® and Android™.

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Go retro for important prospects

Sales 2.0

The first number is the number of emails I get as a marketing manager each quarter from sales people. The second number is the number of phone calls I get from sales people each quarter. The last number is the number of letters and notes I receive from sales people each quarter. Yes, this is still the Sales 2.0

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The Most Basic Rule of Marketing Is So Easy to Forget

Product Management University

The most basic rule of marketing is so easy to forget. This is marketing in many retail and consumer product companies. It makes you wonder: Do fashion retailers truly understand that their one and only goal is to make consumers look good? It’s much the same in B2B marketing. You’ll get a receipt via email/text.

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