Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content. Start with Your Marketing Content “Why?”.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

Zoominfo

JUNE 26, 2020

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. With a quality data-driven strategy you can identify exactly how to approach target buyers. Without it your solution might not reach target buyers , or even no buyers at all. It’s the day of a new product launch.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Sales and Marketing Management

MARCH 30, 2020

Author: Andres Lares The phrase “leaving money on the table” is an idiom that means not getting as much money as you could from a transaction. That is why Shapiro Negotiations Institute has taught for decades how to plan for successful sales and negotiations while maintaining and enhancing the relationship for future deals.

Negotiation 279

Negotiation Margin Proposal Maximizer 279

Sales and Marketing Management

APRIL 30, 2018

As a manager, you’re always learning and growing along with your sales team. Every team member has a unique reaction to your management style, and it takes a great manager to navigate all those unique situations and relationships. Consider the possibility that your management style might be part of the sales rep’s problem.

Sales Management 268

Sales Management Hiring Motivation Construction 268

Zoominfo

JUNE 16, 2021

When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. How to Personalize Your Prospecting Emails.

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Scale Guidelines 130

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. In order to make the launch a success, it’s crucial that you set clear goals, plan future steps, and earn a competitive advantage. GTM strategies also help with maximizing customer lifetime value (CLV).

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

SEPTEMBER 22, 2022

Buyers have unprecedented tech choices, making the martech landscape more competitive than ever. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” . “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.”

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Hubspot Sales

JANUARY 23, 2024

Does upselling have to feel sleazy or uncomfortable? I don't think so, but it depends on how you approach it. Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. But how can you build trust effectively? Where does that lead go?

Data 88

Data Strategy Customer Social Media 88

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But many of the people taking your swag – and the attention of your sales reps – are NOT good fits for your product.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Smooth Sale

OCTOBER 9, 2023

Photo by AbsolutVision via Pixabay Attract the Right Job or Clientele: Do You Want the Three Easy Ways To Grow Your Business On A Budget? Even if money is tight, you can still find a better way to work with it and make advancements. You can grow your business on a budget much more effectively than you imagine.

Outsourcing Services 91

Outsourcing Services Hiring Microsoft Networking 91

Gong.io

JANUARY 2, 2023

How do you know if a potential customer is a good fit for your solution? How do you know whether to move prospects through your sales funnel or disqualify them? We’ll also cover the different sales qualification frameworks you can use to streamline your qualifying process. Improves your close rates.

Ideal Customer Profile 149

Ideal Customer Profile Lead Rank Sales Qualified Lead Lead Scoring 149

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. There’s no shortage of valuable information about prospects and customers — as long as you know how to access and apply it. What makes a sales strategy effective?

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Zoominfo

AUGUST 22, 2022

From the marketer’s point of view: you get more precise with your messaging and personalization, gain a better view of your total addressable market (TAM) , spend your budget more efficiently, and improve your reporting. Like other things in marketing, the answer can be found by focusing on your customer.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

PandaDoc

APRIL 17, 2024

Calculating ACV can deliver many benefits , from increased customer retention to better forecasting. The former tracks revenue from individual customers, whereas ARR looks at total revenue. This is the total revenue you gain from a customer for a specific contract throughout their relationship with your organization.

Examples 52

Examples How To Retention Revenue 52

Hubspot Sales

DECEMBER 29, 2020

Sales is a critical function – without it, your company wouldn’t bring in revenue. While every member of your staff carries out an essential function, none of them would have jobs if your sales team isn’t closing deals. Your salespeople aren’t closing the number of deals you expect. How To Fix a Sales Bottleneck.

How To 134

How To Top of Funnel Hiring Proposal 134

Partners in Excellence

DECEMBER 7, 2023

All provide us more information, “insight,” and capability with which to engage our customers. We brag about technology stacks, “Mine is bigger than yours!” How are people using these tools? How are they leveraging them to differentiate their engagement strategies? Win rates plummet.

Face-to-face 118

Face-to-face Revelation Tools CRM 118

Hubspot Sales

JANUARY 5, 2024

It’s been pretty exciting to see the creativity that people all over the world are bringing to AI to improve their processes, create new services, and make being in business more fun and profitable. I’ve been in contact with sales experts about how AI has helped them.

Inside Sales 92

Inside Sales Lead Rank Lead Scoring Churn 92

Hubspot Sales

MAY 20, 2022

Have you ever set your utility bill to auto-pay? Split a dinner bill by sending your friend cash through Venmo? Had the IRS drop a nice, juicy tax refund straight into your checking account? ACH payments touch our lives in so many ways that customers now expect the convenience that they offer. In fact, 2021 saw 29.1

Banking 85

Banking Hubspot Guidelines Account 85

PandaDoc

APRIL 30, 2024

Regularly keeping track of incremental sales is one of the best ways of determining how best to allocate your marketing resources. In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric.

Examples 52

Examples Campaigns Promotion Retail 52

Hubspot Sales

FEBRUARY 24, 2022

If successful, the startup has the capital to continue building its products or providing new features to customers. So, how do you get a piece of the funding pie? This post explains the essentials of startup funding so you know what types are available, how funding rounds work, and how to get money to start and grow your business.

Hiring 109

Hiring Small Business Small Business Banking 109

Hubspot Sales

OCTOBER 1, 2022

You open up your banking app and see a strange deposit marked “ACH credit.” Can you keep the money? In fact, yours is one of 29.1 Today, we’ll take a look at what ACH credits are, and how you can use them to send and receive money. How long do ACH credits take to process? Why does that matter?

Banking 78

Banking Hubspot Networking Account 78

Apptivo

OCTOBER 3, 2023

" title=" Key Customer-Centric Field Service Metrics" data-src="[link] /> 1. Why choose Apptivo for your Field Service Automation Platform? Conclusion Time is money in the business world, and inefficiency may lose a company a lot of money. What makes this possible? What is Field Service Automation?

Benefit 52

Benefit Software Software System 52

Alice Heiman

APRIL 14, 2021

Attract New Customers. More often than not , sales and marketing efforts are centered around customer acquisition. But by focusing only on getting new customers , businesses may not be optimizing the customer experience for their current ones. So why not focus on customer retention? . What’s next?

Retention 143

Retention Account Customer Referrals 143

Partners in Excellence

DECEMBER 12, 2019

Can you answer the question, “How does you customer make money?” ” By that, I don’t mean at a superficial level, like, “Well, dugghh, Dave, they sell stuff……” I mean really understanding your customer’s business. How are those markets growing?

Customer 62

Customer Revenue Relationals Marketing 62

Nutshell

MAY 3, 2023

If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. In this article, we’ll dig into the nitty-gritty surrounding homegrown CRMs, including what a custom CRM is and the potential benefits and drawbacks of building your own. What is a custom CRM?

CRM 127

CRM Customer Outsourcing Services Lead Rank 127

PandaDoc

APRIL 17, 2024

Your business can be more efficient and productive if you use CMS. Improve document management with software integrated with your CMS. It’s your go-to location for everything related to contractors. What features does contractor management software include? This is how you ensure contractors work to your desired standard.

Software 52

Software Software Benefit Construction 52

PandaDoc

APRIL 17, 2024

Your business can be more efficient and productive if you use CMS. Improve document management with software integrated with your CMS. It’s your go-to location for everything related to contractors. What features does contractor management software include? This is how you ensure contractors work to your desired standard.

Software 52

Software Software Benefit Construction 52

PandaDoc

APRIL 3, 2023

As your company grows, you may find you have less resources available for closing each opportunity. Your company’s sales managers only have a select number of sales reps to work with, and those reps only have a limited amount of time to close deals. A risky deal can ruin your pipeline health and slow down your sales performance.

Pipeline 98

Pipeline Top of Funnel Sales Qualified Lead Sales Forecasts 98

Hubspot Sales

AUGUST 2, 2022

Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success. This starts by creating a solid SaaS bundle that customers want to buy.

Revenue 98

Revenue Scale Forecasting How To 98

Hubspot Sales

JUNE 15, 2022

If you want your business to get in on some of those billions, read on to learn what eChecks are and how they work. Then we’ll cover answers to the most common questions about eChecks, and show you how to get started accepting eChecks in minutes. How does eCheck work? How much does eCheck cost?

Banking 70

Banking Hubspot Networking Account 70

Nutshell

AUGUST 28, 2023

Creating a structured sales process is one of the most effective ways to boost your sales teams’ efficiency and results. With a formal sales process in place, your sales team has a framework to follow, and it’s much easier to stay on the same page, track results, and onboard new team members.

Sales Process 118

Sales Process Top of Funnel Outsourcing Services Sales Qualified Lead 118

Sales Hacker

MARCH 28, 2023

Your ideal customer profile (ICP). And that’s just what the ICP does. Keep reading for an in-depth guide on creating your ideal customer profile, including an ideal customer profile template, how to identify your ideal customer, and a simple three-step process for creating an ideal customer profile.

Ideal Customer Profile 107

Ideal Customer Profile Buyer Persona Customer Demographics 107

LeadBoxer

DECEMBER 12, 2020

Lead generation consists of content and media that nurture leads into paying customers. So when your online messaging speaks to individual consumers, it builds credibility for your brand, service, or product. And when you put effort into content personalization, the reader will trust your brand and offerings and make a purchase.

Lead Generation 128

Lead Generation Channels Lead Rank Lead Scoring 128

Shari Levitin

AUGUST 6, 2020

With the increasing rise in video conferencing, more and more customers are canceling or simply not showing up on virtual sales calls. This wreaks havoc on your schedule and causes missed sales opportunities. First, why do customers cancel in the first place? . Your priority isn’t your customer’s priority until you make it so!

Cancellation 116

Cancellation Video Guarantee Lead Rank 116

Hubspot Sales

NOVEMBER 13, 2023

If you’re anything like me, you take your time to unbox your item, and savor the experience. That’s why your ecommerce packaging needs to be clever, carefully, designed, and inventive. Why does packaging influence buying behavior? Your business can’t afford to skip this key touch point. What do consumers want?

Buyer 105

Buyer Consumer Infusion Transportation 105

Hubspot Sales

DECEMBER 12, 2023

There's AI — obviously — and all the ways it's changing how we sell. But how can salespeople leverage AI without losing that human connection? John Barrows , CEO at JB Sales , recommends being selective in how you use AI. Content is king" is a common adage in marketing, but it's making its way into sales, and for good reason.

Lead Rank 103

Lead Rank Lead Scoring Sales Qualified Lead Scale 103

The Spiff Blog

JANUARY 9, 2024

What does this mean for sales teams? In today’s blog post, we’ll cover some key tactics that will position both you and your team for success this year. If you’re strapped for budget and can’t rely on new hires to hit your goals, here are some tried and true ways you can set sellers up for success in 2024. Let’s get into it!

Banking 84

Banking Hiring Churn Scale 84