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Account-Based Success

The Pipeline

Like most in our profession, I am a big fan of account-based sales and marketing. According to the ITSMA, 87% of respondents agreed Account-Based methodologies deliver a higher ROI than other marketing activities. Account-based isn’t new – but it is en vogue. First Step. First Step.

Account 251
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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

I have people to do that and we get website stats. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

Analytics 164
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33 Stats to Know if You’re Considering or Planning a Sales Career in 2023

Hubspot Sales

Choosing the right position based on your personality, likes, and dislikes can ensure you thrive in your new career. You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you.

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How to Quickly Build Targeted Prospect Lists for Account-Based Marketing

eGrabber

Account-Based Marketing is one of the most effective growth marketing strategies that enables you to identify & reach out to companies that are your ideal prospects rather than reaching out to your target audience in general. Build Targeted Prospect Lists for Account-Based Marketing Try for Free.

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Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?

Sales Hacker

COVID-19 the catalyst for profound and sustainable changes in marketing’s way of working. The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past.

ROI 93
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Should Marketing Be Held to the Same Quota Standards as Sales?

Pointclear

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development.

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Playing With Numbers – Sales eXecution 247

The Pipeline

Earlier this month in a post title To Call Or Not , I cited some stats about the level of effort required to engage and sell new buyers. Either way, below the stat he was protesting, and likely the reason he was protesting, the light was just a little too bright. I though Marketing was gonna do it”. What’s in Your Pipeline?

Margin 312