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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture.

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B2B Sales Training Techniques and Best Practices

Highspot

This makes B2B sales training more important than ever. A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals. What Is B2B Sales Training? What is B2B Sales Training? What Does the B2B Sales Process Look Like?

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Stop Ignoring Your Frontline Leaders

Steven Rosen

Stop Ignoring Your Frontline Leaders: It Could Be Costing You Millions In SaaS sales, the performance of first-line sales managers is pivotal. This leaves them with little time to dedicate to the hands-on coaching of their direct reports. These managers are the key to driving the company’s revenue generation.

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Gartner Highlights Importance of Sales Enablement Platforms in New Market Guide

Allego

Gartner estimates that revenue in the sales enablement market was $1.247 billion in 2019, an increase of more than 20% over the prior year. New challenges are forcing organizations to rethink tactics that have worked in the past—including how they train, coach, and enable their sellers. Pivoting to a Modern Approach.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?