Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

BuzzBoard

APRIL 5, 2024

Understanding the Importance of Content Marketing in Lead Nurturing for Small Businesses The significance of content marketing in nurturing leads for small businesses is profoundly essential. Globally recognized, content marketing forms the crux of successful lead-nurturing strategies.

Sales Qualified Lead 52

Sales Qualified Lead Lead Nurturing Lead Rank Lead Scoring 52

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 78

Paid Content Webinar Metrics Strategy Marketing 78

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Remote work had been an increasingly popular corporate trend. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased.

Marketing 166

Marketing Trends Government Face-to-face 166

Hubspot Sales

MAY 15, 2020

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Let's review the latest eCommerce technology trends to focus on as we move through 2020. Mobile dominates online sales. Customer experiences improve thanks to better CRM integration.

Trends 145

Trends Retail Consumer Social Media 145

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 87

Marketing Ideal Customer Profile Social Media Google Analytics 87

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Steven Rosen

JANUARY 15, 2024

It is time that we test the vision, or else how do we understand what’s working, what’s not, or do we need to pivot?” Keith tackled this challenge by bringing data and highlighting the changing market trends. Getting Buy-In from Sales Leaders One of Keith’s biggest challenges was getting buy-in from his sales leaders.

Sales Leadership 268

Sales Leadership Coaching Resources Pivotal 268

BuzzBoard

APRIL 16, 2024

Understanding the Importance of Trust and Authority in Digital Marketing Understanding the importance of trust and authority in digital marketing is crucial for salespeople at digital marketing agencies that cater to small and local businesses. Quantifiable results are vital in establishing authority in digital marketing.

Case Study 52

Case Study Study Marketing Analysis 52

BuzzBoard

NOVEMBER 30, 2023

Truth is, more and more B2B marketers and reps are turning to free, generic AI content generation tools available online, as they are prolific… but businesses get what they pay for! As a B2SMB sales or marketing leader, you must have felt your brand voice is missing in the sales conversation your AI tool has generated.

Tools 104

Tools Scale Marketing Sales Qualified Lead 104

Pipeliner

JANUARY 31, 2024

In the ever-evolving landscape of digital marketing, harnessing the power of AI has become an indispensable strategy for businesses seeking to stay ahead of the curve. One remarkable tool that has captured the attention of social media marketers is Custom GPT. One of its primary use cases is content creation.

Social Media 69

Social Media Media Customer Marketing 69

Mereo

SEPTEMBER 7, 2023

Some of these trends come and stay for the good. The same shifts and trends ring true for the revenue kickoff too. And as we look ahead to 2024 with market uncertainty still looming at large and freezing decision-makers in their tracks , leaders need to work all the harder to prepare their teams to succeed in the year ahead.

Trends 45

Trends Revenue Tourism Decision Maker 45

BuzzBoard

FEBRUARY 28, 2024

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. Access more insightful articles and stay abreast with industry trends.

Apparel 52

Apparel Small Business Small Business Marketing 52

BuzzBoard

FEBRUARY 16, 2024

Exploring the Potential of Mobile Marketing for Local Businesses In today’s fast-paced digital economy, local businesses are embracing mobile marketing as a forward-thinking method to expand their reach and increase their revenue. In conclusion, the lines between digital marketing and mobile marketing are increasingly blurring.

Small Business 52

Small Business Small Business Marketing Lead Rank 52

BuzzBoard

FEBRUARY 23, 2024

Understanding the Needs of Small Businesses for Digital Marketing In our increasingly digital era, the significance of digital marketing for local business growth is crucial. The importance of digital marketing resides in its ability to reach a broad audience cost-effectively. Click Here to delve deeper into this topic.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

Women Sales Pros

APRIL 19, 2019

I hope you find value from my take on the four trends that will improve your success in 2019. Trend 1 – Smart Hiring The typical churn year over year in a sales organization is 25%. Trend 2 – Embrace Sales Enablement Sales enablement is the fastest growing discipline in sales.

Trends 129

Trends Hiring Ideal Customer Profile Churn 129

Highspot

APRIL 12, 2019

It’s a whole new world for sellers and marketers. Agile companies pivot their approaches based on current trends and educated predictions that will shape the business landscape. Agile companies pivot their approaches based on current trends and educated predictions that will shape the business landscape.

Trends 45

Trends Hiring Marketing Sales Enablement 45

BuzzBoard

MARCH 8, 2024

What a Digital Marketing Plan Entails for Small Businesses A digital marketing plan is vital for small businesses in today’s fast-paced, digital-centric landscape. It provides a clear roadmap to reach digital marketing goals and facilitates understanding the online marketing terrain.

Small Business 52

Small Business Small Business Course Top of Funnel 52

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

Steven Rosen

JULY 4, 2023

Rapidly changing market conditions, advancing technology, and shifting customer expectations demand sales leaders who can navigate uncertainty and inspire their teams to achieve outstanding results. Market dynamics, customer behaviours, and industry trends have shifted significantly due to the pandemic’s lasting impact.

Face-to-face 120

Face-to-face Pivotal Sales Leadership Trends 120

Hubspot Sales

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Trends 81

Trends Report Data Strategy 81

Highspot

NOVEMBER 18, 2020

As we prepare to exit 2020, the process of building your yearly go-to-market strategy is filled with unknowns: When will we return to our physical offices? While nobody can answer these questions with exact certainty, the broader shifts shaping our markets for the next year are already happening. What will the economic outlook be?

Trends 52

Trends Sales Enablement Pivotal Vendor 52

Sales and Marketing Management

JUNE 22, 2020

Author: Paul Nolan Almost half of small and medium-sized business owners (48%) have experienced a severe decline in demand or have stopped operations altogether in response to the COVID-19 pandemic, while 56% have pivoted to a new business model to survive. Pivoting in the pandemic. COVID-19 accelerates expected B2B sales trends.

B2C 177

B2C Pivotal Survey Report 177

BuzzBoard

FEBRUARY 23, 2024

Understanding the Importance of Positioning my Digital Marketing Agency for Small Businesses Digital marketing agencies are uniquely positioned to fuel the growth of small and local businesses. The success of any digital marketing campaign hinges on a meticulously devised plan.

Small Business 52

Small Business Small Business Marketing Ideal Customer Profile 52

BuzzBoard

FEBRUARY 28, 2024

The Importance of Content Marketing for Small Agencies Content marketing for small agencies is rapidly evolving, serving as a dominant strategy for achieving measurable results. Strategic content marketing strategies allow small marketing agencies to enhance their consumer reach, increase engagement, and boost conversions.

Top of Funnel 52

Top of Funnel Marketing Webinar Metrics Lead Rank 52

BuzzBoard

FEBRUARY 8, 2024

Exploring the Impact of Influencer Marketing on Small Businesses Understanding the dynamics of the evolving digital landscape, many small businesses are embracing innovative strategies to boost brand awareness. Influencer marketing, which involves collaborations with popular social media users, is one such strategy gaining traction.

Small Business 52

Small Business Small Business Influencer Marketing 52

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. More than three-quarters of event planners (78%) believe that moving forward, in-person events will pivot to hybrid models. .

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

BuzzBoard

APRIL 18, 2024

Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones. One key focus for every digital marketing agency is paid advertising.

Advertising 52

Advertising Advertising Strategy ROI 52

BuzzBoard

MARCH 4, 2024

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

Small Business 52

Small Business Small Business Marketing Webinar Metrics 52

Pipeliner

OCTOBER 19, 2023

Instagram marketing is effective for B2B brands because it’s where the customers are. Also, since Instagram gives marketers access with real-time data for marketing strategy adjustments, brands and businesses are assured that they’re doing B2B marketing right.

B2B 52

B2B Marketing Social Media Survey 52

BuzzBoard

MARCH 14, 2024

Understanding the Concept of Digital Marketing for Small Businesses on a Budget The advent of digital marketing has gradually leveled the playing field for small businesses. There are several cost-effective tactics that small businesses can employ in their digital marketing strategy. However, it isn’t impossible.

Small Business 52

Small Business Small Business Maximizer Social Media 52

BuzzBoard

JANUARY 18, 2024

So, get ready to explore the pivotal role that AI plays in shaping personalized recommendations, and how salespeople in the digital marketing sector can capitalize on this trend to enhance their B2SMB (Business-to-Small-and Mid-Sized Business) sales strategies.

Social Media 52

Social Media Pivotal Scale Small Business 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

BuzzBoard

MARCH 14, 2024

Understanding the Importance of Digital Marketing for Small Businesses As digital marketing connoisseurs, we appreciate the significance and potential impact of outsourcing digital marketing for small businesses. In the current digital business landscape, an effective online presence is pivotal.

Outsourcing Services 52

Outsourcing Services Small Business Small Business Comparison 52

SBI Growth

DECEMBER 12, 2012

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. Marketing leaders need to drive a strong impact to show a return on investment.

Demand Generation Agencies 333

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 333

SugarCRM

NOVEMBER 28, 2023

As we analyze the CRM trends predictions for 2024 , it’s clear that several factors set this year apart from previous ones. Read on to see some of our key findings from 800+ sales, marketing, service, and IT leaders around the world. Lead management, a pivotal component of successful sales, is seamlessly handled by CRM platforms.

Trends 26

Trends CRM Software Software 26