Pointclear

MARCH 19, 2018

Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. About the Author.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

Pointclear

DECEMBER 10, 2013

Sales Tools to Leverage LinkedIn. Click to start video at this point — There are so many sales tools available today. Chad says to be selective in choosing these tools and make sure you identify your top 3-5 objectives before you plug in these sales tools. Make People Want to Work for Your Company.

Inside Sales 255

Inside Sales Lead Rank Social Media Video 255

Pointclear

OCTOBER 27, 2011

The book is broken down into three sections: Tools, Technology, Tactics. Lastly, there are some actions I think any company could take away from this great summary for current social media users and those looking at how to jump in: In the end, people buy from people. “Social media prospecting works best when experts get involved.”

Social Media 210

Social Media Marketing Engineering Customer 210

Fill the Funnel

NOVEMBER 10, 2010

Best Use of Social Media for Sales or Marketin g - Adobe Omniture Business Unit. Dan McDade/Pointclear posted a good highlight of the conference from his perspective. Best Sales Enablement Program – Big Machines. Best Sales Lead Management Program – Unisfair. Best Sales & Marketing 2.0 Solution - Marketo.

Twitter 74

Twitter Conference Omniture Airlines 74

The Pipeline

MAY 13, 2011

PointClear PD. PointClear PD. Sales Tool. Social media. RT @BizSugar Reports of the Death of the Salesperson Are Greatly Exaggerated [link]. May 16th, 2011. RT @BizSugar Reports of the Death of the Salesperson Are Greatly Exaggerated [link]. This comment was originally posted on Twitter. May 16th, 2011. Trackbacks.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

Pointclear

JULY 12, 2012

” Social Media: Less About Lead Gen and More About Creating Relationships. Click to start video at this point — Recent research reports high social media use by senior execs for staying in touch but low use for buying, and Ann comments, “I think people have really tried to shoehorn lead generation tactics into social media.

Strategy 171

Strategy Social Media Inbound Outbound 171

Pointclear

FEBRUARY 16, 2012

Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell. But not by chance.

Social Selling 167

Social Selling Social Media Real Estate How To 167

Pointclear

JULY 10, 2013

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? It is your personal blog. You own the platform. You own the content. I use Google all day.

Social Media 239

Social Media Media Tools InsideView 239

Pointclear

OCTOBER 31, 2013

For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. The challenge this presents is the ability to justify investing in an expensive comprehensive CRM tool that has been customized, when in fact it’s not reflecting the true data. There are a few topics that come up regularly.

Follow-up 207

Follow-up Lead Rank Lead Scoring Social Media 207

Pointclear

AUGUST 11, 2015

I assume that anyone who wants to measure marketing will find the tools and the wherewithal to do it. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard. The discussion has not been about the need to measure, but on how to go about it, and will anybody do it.

ROI 100

ROI Social Media GoldMine Lead Generation 100

Jonathan Farrington

JULY 10, 2013

News: Over at Top Sales World we have announced last week’s Top Sales Article , together with this week’s Top 10 choices.

Report 51

Report PointClear Loyalty ACT 51

Pointclear

APRIL 18, 2012

He adds that this is part of a larger, content-driven marketing trend that includes rich media. Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Along with this trend, media integration is becoming more prominent.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

APRIL 10, 2012

The Role of Marketing Automation & Social Media. Click to start video at this point —Asked whether marketing automation and social media should be within the realm of marketing only, Jonathan affirms their value for sales. The Fight for Marketing & Sales Alignment.

Face-to-face 184

Face-to-face Social Media Hiring Inside Sales 184

Pointclear

AUGUST 16, 2012

Click to start video at this point — Asked about the current debate between outbound marketing vs. inbound marketing, Dave advocates using a variety of tools based on needs and goals. And we need to leverage all those tools appropriately. He notes, “There is a lot of debate which frankly I don’t understand.

Outbound 154

Outbound Inbound Social Media Call-back 154

Pointclear

FEBRUARY 2, 2011

Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services.

Trends 180

Trends B2B Social Media Marketing 180

Pointclear

SEPTEMBER 6, 2012

2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. And I’m not saying that these tools replace good selling, but they certainly augment it. She says the use of sales intelligence tools is good examples of technology that is critical to sales success today.

Buyer 154

Buyer Social Media Hiring Inbound 154

Pointclear

MAY 30, 2012

Where there were siloed approaches about marketing initiatives and their data, there are now a number of different technologies, tools and capabilities that—when used together—make for a more intelligent, cohesive approach. Prioritizing New Media: Start with What the Buyer Needs, Wants & Looks Like. Stay Tuned.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Sports 154

Pointclear

JUNE 8, 2012

Today’s PowerViews guest is Ginger Conlon, Editorial Director of 1to1 Media. Click to start video at this point — Commenting on how to prioritize investments in social media, mobile and marketing automation, Ginger encourages companies to, again, understand their customers first. 1to1 Media Website: www.1to1media.com.

Customer 145

Customer Social Media Inbound Top of Funnel 145

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Pointclear

DECEMBER 20, 2011

Social media strategies and ROI. Paul Gillin , social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook. B2B marketing and sales strategies and tactics. Outsourcing lead generation. Return on marketing and sales investment. Sales lead management.

Outsourcing Services 169

Outsourcing Services Social Media Marketing Lead Generation 169

Pointclear

DECEMBER 8, 2011

As a marketer, you almost always know your costs—how much you’re spending on those tools, consultants, services and of course the value of your own and your team’s time that is being applied to the various campaigns and ongoing initiatives you’re running. As I chimed in on a Focus Q&A recently.

ROI 178

ROI Demand Generation Agencies Salary Demand Generation 178

Pointclear

JANUARY 11, 2011

Companies realize that you need to have an effective process with supporting tools in place and you need to train your reps on that process for them to be effective. Many are toys but some are real tools that increase productivity and yield. Great content will continue to evolve as the tool of choice for ISRs.

Inside Sales 185

Inside Sales Top of Funnel Ideal Customer Profile Lead Rank 185

Pointclear

DECEMBER 18, 2012

What About Little Data and Social Media? In addition, he mentioned that Big Data isn’t a cure all for generating new leads, it’s just another tool that used in the wrong way, won’t help the sales effort. Anthony agreed with this wholeheartedly.

Lead Rank 201

Lead Rank Social Media Sales Qualified Lead Video 201

Pointclear

JULY 19, 2012

” Social Media Risk: Hoping the Shiny New Technology Will Transform Us. He comments, “It’s like they’re conforming their process to fit the tool—instead of buying the tools to support their process. There are groups that are driving ROI from social media.

Lead Gen 145

Lead Gen Sales Qualified Lead Lead Rank Lead Scoring 145

Pipeliner

APRIL 2, 2018

Our #SalesChats show is hosted by Pipeliner´s CSO John Golden and by Pipeliner´s Social Media Strategist Martha Neumeister, It is available as a Twitter chat, Google+ Hangout, and Podcast. Dan McDade is the founder of lead generation company PointClear, as well as being a sales expert and noted author. No worries!

PointClear 14

PointClear Twitter Social Media Sales Cycle 14

Pointclear

OCTOBER 10, 2011

Buyers can now glean a majority of information on potential solutions from the web or through social media. Even when they try to address B2B and the tools and processes required, it’s a 30-minute lecture or 2 paragraphs in a text book (which I recently saw and they had most of it wrong). But all is not lost.

Demand Generation Agencies 219

Demand Generation Agencies Lead Rank Top of Funnel How To 219

Pointclear

JUNE 28, 2012

Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. Social Media Mantra: Listen First. Then Speak. Good things will happen.

Marketing 247

Marketing Outbound Inbound Vendor 247

Pointclear

NOVEMBER 8, 2012

I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. They then they use social media to check what other contacts have done about those issues.

Video 174

Video Journal Up-Sell Education 174

Pointclear

JUNE 10, 2016

Why not use all the tools in your toolbox? Preparation is about spending 15 minutes to understand what the company offers, its market and the competitive situation, and researching the prospect on social media. If you send leads too soon, Sales will discard them, so you must nurture them until they fit your ULD.”.

Sales Qualified Lead 160

Sales Qualified Lead Marketing Face-to-face Inbound 160

Pointclear

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. The Magnification Power of Social Media Comes From Sharing.

Social Media 180

Social Media Media Inbound ROI 180

Pointclear

APRIL 28, 2015

Assuming you’ve done all the research, there are additional tools and tricks that can help you prepare even more thoroughly for your call or meeting. If you find they don’t use social media very much you can be a little more traditional in your approach. 2) Communication.

Follow-up 100

Follow-up Lead Rank Lead Scoring Sales Qualified Lead 100

Pointclear

JANUARY 2, 2018

Yet, according to CSO Insights , despite the new tools, the mobile devices, the potential of social, and so on, many salespeople are working harder than ever just to achieve the same old results or worse. Agree on your market, media and message; 2. Not 50 things. Three things: 1. Measure what matters; 3.

Lead Rank 180

Lead Rank Lead Scoring Sales Qualified Lead Leads 180

Pointclear

FEBRUARY 27, 2014

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. But to get the right mix of strategy and tools, we need better integration. It can’t develop value propositions.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Pointclear

AUGUST 6, 2013

It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Salespeople often forget to follow up or follow through when they lack a tool that reminds them, Dan says. Connections.

Inside Sales 176

Inside Sales SAP Trends Sales Qualified Lead 176

Pointclear

SEPTEMBER 19, 2011

Even with these two great tools the sales person makes a choice every day to support the entire structure of the organization by simply taking this one action: following up on every sales lead. The tools the salesperson has are simply tools that must be picked up and used. The same holds true here.

CRM 169

CRM B2B Marketing Hiring 169

Pointclear

JUNE 15, 2018

Defined offer and message delivery through appropriate media. Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue. What’s it take? Marketing measurement.

Revenue 113

Revenue Forecasting Commission Telecommunications 113