“Our Value Proposition is…”
The Pipeline
NOVEMBER 19, 2020
Rather than leading with “our value proposition is,” work to mutually develop one with the prospect. . Buyers come in many shapes and sizes, with an equal number of objectives, agendas, and motivations. The first challenge is to understand who you are working with, as it impacts how they view value. By Tibor Shanto.
Let's personalize your content