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My New Book, Complex B2B Selling

Partners in Excellence

A reader asked me, “Dave, when are you publishing a book on complex B2B selling? ” I thought about it a moment, I hadn’t thought of doing a book on the topic. Don’t get me wrong, there are many very good books available, some written by close friends.

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How to Achieve Greater Sales & Sales Leadership Success

Understanding the Sales Force

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. They need to improve their ability to sell value. Some are written by sales experts. Some are written by marketing experts. Some are written by enablement experts. You can start here.

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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.

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Why Should We Expect Our Customers To Change?

Partners in Excellence

It strikes me as the height of irony–or perhaps arrogance–that we continue to do the things we have always done, perhaps with a new jargon or a veneer of technology, but fundamentally too few of us have changed how we sell. Recently, a reader reached out to ask about one of my mentors, Mack Hanan.

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18 LinkedIn Newsletters for Sales Leaders

Allego

Art & Science of Complex Sales by George Brontén , CEO & Founder, Membrain.com. Putting HOW You Sell at the Core of Your Business. Recent articles: How to Avoid these Sales Process Traps, 8 Simple Steps to Design Your Sales Process for Complex B2B Sales, Is Your B2B Sales Process Dead or Alive?

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Why Coffee Is SO Not For Closers!

Bernadette McClelland

Spending time with Cian McLoughlin , who has recently written, published and launched his new book ‘The Rebirth of the Salesman’, was enlightening to say the least and of course, it had to be, both our names begin with Mc :), but I digress! Most of all, he shares his stories. Be Bold and Brilliant!

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

In the B2B space, product-agnostic content manifests in a variety of ways. Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Whitepapers.