Product Management University

JANUARY 19, 2023

An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. Then we’ll fill you in on how to develop a strong portfolio strategy that helps you create more valuable products.

B2B 52

B2B Lead Rank Strategy Segment 52

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Portfolio Marketing? Product Marketing is Key to Portfolio Marketing. Here’s the difference.

Marketing 59

Marketing Segment Lead Rank SalesForce 59

Product Management University

OCTOBER 11, 2023

This Doesn’t Happen In a Portfolio Management Model In a portfolio management model, and long before the integration projects were ever scoped, product managers would have done customer discovery from the top down to understand what your target customers are trying to accomplish, why, and the obstacles standing in their way.

Forecasting 52

Forecasting Revenue Intent Account 52

Sales and Marketing Management

OCTOBER 11, 2023

Budgeting time and resources into CX optimization is like adding more business insurance to your portfolio – connecting, guiding and educating customers from beginning to end. The post How Customer Experience (CX) Optimization Increases Sales appeared first on Sales & Marketing Management.

Insurance 347

Insurance Insurance Customer Education 347

Product Management University

OCTOBER 23, 2023

That’s the beauty of a portfolio management approach that begins in product management. Your organization is hitting its revenue numbers on both new and existing accounts, customer adoption is up, and so is customer retention. Here’s the $1 million question: Why does this have to be a dream? Answer: It doesn’t.

Face-to-face 52

Face-to-face Customer Top of Funnel Account 52

SBI Growth

APRIL 2, 2024

In all my years of working with private equity (PE)-backed portfolio companies, their upside deal model is typically based on three key assumptions:

Revenue 177

Revenue Company 177

Mereo

JULY 13, 2023

Gather your team, poolside even if you prefer (just mind the electronics near the water), and get ahead of the planning period with some back-to-basics portfolio analysis planning. The matrix offers a common sense but not common practice map forward in your product portfolio analysis. If you are up for the challenge, that is.

Analysis 36

Analysis Lead Rank Lead Scoring Face-to-face 36

Product Management University

FEBRUARY 12, 2021

In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. What is a Product Portfolio SWOT Analysis? What is a Product Portfolio SWOT Analysis? Making Your Portfolio SWOT Analysis Actionable. Your portfolio S.W.O.T. Related Articles.

Analysis 59

Analysis Segment How To Face-to-face 59

SBI Growth

DECEMBER 11, 2018

If past performance is not indicative of future returns, then why waste marketing dollars by employing tactics that used to work yesterday but will put you out of business today? If marketing is becoming more agile and personalized, how can.

Company 230

Company Marketing Social Media Opportunity 230

Leading Results Rambings

MARCH 12, 2019

In the graphic design world, having a portfolio of your work is a must – no if, ands, or buts about it. A portfolio is a representation of your creative mind coming together in various works. Therefore, you need to know what it takes to build a successful portfolio to earn a new job or new clients.

71

71

Product Management University

MAY 21, 2020

The simplest way to quantify the value of your product portfolio, your solutions and your products is to do it from the customer’s viewpoint. The Value of Your Product Portfolio Example… You ( the customer organization ) will grow wallet share in a way that reduces customer churn and boosts your market valuation/stock price.

Churn 52

Churn Exercises Account Exact 52

SBI

SEPTEMBER 25, 2020

Builds Largest Patent Portfolio in Conversation Intelligence Industry. Chorus’ robust patent portfolio protects the product’s novel AI which powers its exclusive ability to deeply understand customer interactions and provide proactive recommendations that drive performance. SAN FRANCISCO – September 24, 2020. Media Contact.

Industry 67

Industry Conversion Hiring Call-back 67

Product Management University

OCTOBER 2, 2023

If the heat is on your team to “be more strategic,” check out our Portfolio Management & Marketing courses and contact us about a personalized workshop for your team Subscribe to The Product Vibe or follow Product Management University on LinkedIn to make sure you get the 10-part post.

Forecasting 52

Forecasting Revenue Segment Marketing 52

SBI Growth

DECEMBER 14, 2018

Imagine turning on Monday Night Football, and watching your favorite team break the first huddle with 3 Quarterbacks, 2 Offensive Linemen, and 6 Wide Receivers. Besides looking strange, you would immediately recognize this strategy is going to fail before they.

Resources 209

Resources Company Strategy Segment 209

Product Management University

SEPTEMBER 18, 2018

To what extent should a product manager be concerned about the portfolio? Is there a portfolio product manager role? There are portfolio product manager roles, but all product managers share responsibilities for the portfolio. The post Portfolio Product Manager Responsibilities appeared first on Proficientz.

Retention 45

Retention B2B Strategy Customer 45

SBI Growth

MARCH 8, 2019

Sample output of multi-method forecasting: Some say that forecasting is an art and others say it’s a science. The indecisive say that it is a combination, and many board members and PE deal teams say it’s a disaster. In some.

Forecasting 174

Forecasting Company Meeting Data 174

Sales and Marketing Management

JUNE 22, 2021

Sean Crowley, Dun & Bradstreet VP of Portfolio Marketing, explains Rev.Up ABX, a RevTech platform that culls the most important customer data to help companies better understand prospects.

Conversion 286

Conversion Marketing Strategy Data 286

SBI Growth

JANUARY 28, 2019

Download our Cross-Industry Benchmark Assessment Tool to help identify areas that need to be strengthened in your own company, to isolate what industries you should look to for cross-industry benchmarks, and for a step-by-step guide of who to engage at.

Company 184

Company Industry Tools Hotels 184

SBI Growth

JULY 29, 2018

As you know, gut feel isn’t enough to justify a decision that impacts every facet of your organization. Every function of your organization, from sales to support, marketing to manufacturing, will second-guess your decision to cull one of their “sells.

Marketing 159

Marketing Analysis Sales Strategy 159

Product Management University

DECEMBER 3, 2018

If someone asked you to articulate your product portfolio strategy, would it be…. A customer-centric product portfolio strategy is a necessity to ensure all individual product priorities are harmoniously aligned to the strategic business goals of your target customers. Learn Product Portfolio Management.

Customer 45

Customer Margin Retention Strategy 45

SBI Growth

JUNE 10, 2020

For a CRO leading a transformation, one of the major challenges of evolving a product portfolio is preserving the core customer base while innovating. In his final interview segment, Steve King, CRO of Hexagon PPM, shares his experience in not only retaining.

Segment 279

Segment Leads Marketing Qualified Lead Customer 279

Product Management University

JULY 10, 2019

There are five things that you don’t need to do for every product if you do them once for the portfolio. Furthermore, it dilutes the strategic value of your portfolio to the three common markets that use all products together the way you intended. Market Segmentation. Your organization now has 43 total market segments to serve.

Segment 45

Segment B2B Course Competition 45

Grant Cardone

MARCH 25, 2024

The megacorporation claims this is to strengthen and improve the performance of its portfolio. Last week, Unilever — distributor of hundreds of consumer goods — announced their intent to “spin-off” its ice cream unit. This included brands like Magnum, Talenti, and Ben and Jerry’s. But, is that the real reason?

Company 95

Company Intent Consumer Sales 95

Product Management University

FEBRUARY 13, 2017

A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions. No one makes it easier than Proficientz.

B2B 40

B2B Engineering Revenue Customer 40

Showpad

NOVEMBER 20, 2019

Product portfolios are broader, and service contracts are more common, not to mention the impact of new technologies like 3D printing, the IIoT and Industry 4.0. As such, Sales teams are having to be trained on increasingly diverse portfolio sales including value-added services.

How To 49

How To Scale Retention B2B 49

SBI Growth

MARCH 12, 2019

It’s late February. The company’s sales producers returned to the office from the high energy (and super expensive) 2019 Sales Kick Off over 3 weeks ago. Confidence was through the roof and opportunity appeared to be within reach. However, a.

Company 196

Company Energy Opportunity Distribution 196

SBI Growth

AUGUST 27, 2018

Mergers, Bolt-ons, and tuck-in acquisitions are an increasing common growth strategy being deployed by Private Equity firms today. Multiple Arbitrage can be a very efficient way to increase enterprise value, however, it is also fraught with peril and littered with the tombstones.

Company 176

Company Enterprise Enterprise Strategy 176

Sales and Marketing Management

JUNE 22, 2021

Transcript of a conversation with Sean Crowley, Dun & Bradstreet Vice President of Portfolio Marketing. The post How Digital Marketing Is Changing Go-To-Market Strategies appeared first on Sales & Marketing Management.

Marketing 156

Marketing Strategy Conversion Sales 156

Product Management University

FEBRUARY 22, 2023

Junior PMs might take point on a smaller product within a portfolio and will report to a Senior PM. The role of Product Manager can be a catch-all for some organizations where it describes someone who works on a team with other PMs, takes lead on a product, or oversees an entire portfolio.

Positioning 105

Positioning How To Face-to-face Lead Rank 105

Force Management

JUNE 29, 2023

We even shared a special episode featuring three guests who offered unique perspectives from outside investors on what drives growth across their portfolios. Their conversations ranged from strategies for increasing deal size within the sales process, to creating a culture of accountability and improvement within your team.

Leads 135

Leads Marketing Qualified Lead Revenue Account 135

BuzzBoard

MARCH 13, 2024

It involves understanding agency services, reviewing portfolios, assessing client testimonials, evaluating communication styles, examining pricing models, and negotiating contracts. When selecting an agency, conducting a thorough portfolio review is crucial. A careful review of the agency’s portfolio is also necessary.

Hiring 52

Hiring Small Business Small Business Lead Rank 52

Mr. Inside Sales

MAY 22, 2021

Example: I’m working with a coaching/consulting organization right now that has many related companies in their portfolio. Each company is engaged in the same business, uses the same model of attracting and getting clients, and all have the same goal: to maximize their portfolio of clients and grow their business.

Face-to-face 178

Face-to-face Gatekeeper Decision Maker Licensing 178

Product Management University

MARCH 24, 2021

If your portfolio strategy is set to make a big impact in one or two areas, by default, it’s not going to have much of an impact in a lot of other areas. Don’t settle for a mediocre portfolio strategy just to keep people from getting mad. The Ultimate Guide to Portfolio Product Management. Here’s the rub.

Strategy 119

Strategy Engineering Retention Pipeline 119

SBI Growth

AUGUST 13, 2018

Picture this… You have just acquired a B2B technology company focused on big data and are tasked with growing the Portfolio company quickly over the next 18 months due to the company’s potential. Your company’s due diligence captured a few opportunities.

ROI 149

ROI B2B Data Opportunity 149

Selling Energy

SEPTEMBER 6, 2023

Today, we’ll discuss how ENERGY STAR ® Portfolio Manager ® benchmarking can be a superior alternative to the free audit, and how you can use benchmarking as a quick and easy way to get your foot in the door with a new prospect: You may recall that I have shared reasons why the free audit does not work.

Energy 83

Energy Prospecting Marketing Sales 83

Sales and Marketing Management

AUGUST 16, 2012

Issue Date: 2012-07-01. Author: SMM. Teaser: As more companies embark on account-based or named account marketing efforts, the importance of contact and account data moves front and center. The more you know about your target audience, the more impactful and efficient the marketing. The challenge is determining which data sources are best.

Account 149

Account Data Marketing Company 149

The Center for Sales Strategy

JULY 5, 2023

Finding new ways to develop effective leaders can be challenging, and you may need a few ideas to add to your portfolio. Even with years of management experience, there are still many opportunities for growth for everyone who leads a team. Here are a few to get you started.

Survey 115

Survey Influencer Study Report 115