Remove product-versus-solution-selling
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Product Demos: How to Sell Solutions Versus Products

Product Management University

Here’s a simple three-step approach for your product demos that will help you sell solutions versus products. Here’s your 3-step plan for selling business solutions versus products. How to Sell Solutions Versus Products in 3 Steps 1.

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Product Versus Solution Selling

Partners in Excellence

It must be that time of year, but recently I’ve gotten a number of queries from thoughtful executives: “Dave, we need to transform the way we sell from product to solution selling……” That statement is always a little confusing to me, naturally I ask, “What does that mean and why do you want to change?”

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Sales Account Management: Your Go-To Guide for Greater Growth

Zoominfo

Sales account management, like sales, is selling. When it comes to sales versus account management , they share the common goal: Always Be Closing. While both focus on selling, the ‘roles’ are different. With increased innovation, there are greater selling opportunities for account managers. Let’s do a quick overview.

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Why Sales Objections Are About More Than Price

SalesFuel

Of course, addressing objections appropriately depends on the salesperson’s skill and understanding the value of the item they’re selling. The B2B seller-customer relationship can progress ONLY when the perceived value of the product or service is mutually recognized. Align your offering to the customer's needs.

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Making Things Tougher Than Need Be

Partners in Excellence

Imagine you are the CRO, possibly the CEO of a company offering complex B2B solutions. ” Door #1: Behind this door is a GTM strategy focused on leading with products and services. Content would focus on product capabilities, features and functions. This strategy focuses on high volume outreach, product knowledge.

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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

From the initial discovery meeting or demo (many times it’s the same meeting), do your best to build a strong rapport with someone that seems to favor your solution. Other times it’s their company or it’s something specific to their product. And finally, every company does its best to sell their strengths from the first meeting.

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Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success

Product Management University

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It’s a simpler approach for bringing quantifiable strategic value to the customer versus the typical approach of focusing solely on customer problems. One View of the Customer. Measurable Customer Value. View the full framework.