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Reading The Buyers’ Minds

Partners in Excellence

As sales people, we always are trying to get into our Buyersminds. I’m always fascinated by the machinations we go through to understand what’s going on in our Buyersminds. We talk to each other to try to figure out, “What do buyers think?” All great things to do.

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Bust the Myth You Can’t Read Prospects’ Minds

No More Cold Calling

Then I read Todd Caponi’s post on SalesHacker: “ 3 Not-So-Obvious Shifts You MUST Make to Sell in Uncertain Times.”. Todd suggests we can actually read our customers’ minds. You’ve heard me say our clients aren’t mind-readers. He wrote: “We are now in a period where we can actually read the minds of your buyers.

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Will you trust “her”?

Sales 2.0

In our more mundane, but still relationship-centric, world of sales, how far will buyers go with replacing relationships with humans with relationships with AI? As Jiarui Wang points out in his article below AI “lacks a theory of mind, or the ability to understand what other people are thinking and feeling.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Take the assessment today!

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8 of the Most Difficult Types of Prospects (& How to Deal With Them), According to Real Sales Leaders

Hubspot Sales

But in all seriousness, difficult prospects are a fact of sales life, and dealing with a difficult buyer who makes a sale harder than it needs to will always suck — and from time to time, you're bound to deal with an especially difficult buyer who makes a sale especially harder than it needs to be, and that experience will especially suck.

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4 tips for more engaging remote sales presentations

Sales and Marketing Management

Visuals play an important role, but don’t forget that the purpose of your presentation is to deliver a message that your buyers will remember? Visuals play an important role, but don’t forget that the purpose of your presentation is to deliver a message that your buyers will remember?—?and Remote selling challenges. after the call.

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Book notes: SPEAR Selling

Sales 2.0

Keep in mind that even if your connection is not your target buyer, just gaining a “coach” in an enterprise account can be a huge advantage. A coach can connect you to your buyer and they can give you critical inside intelligence about what is going on in that company. Account Selection. Competitive Intelligence.

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