Remove role-marketing-leaders
article thumbnail

CEOs Discuss: Marketing as a Key Revenue Driver

SBI Growth

Marketing is an integral part of any successful go-to-market model, yet they are typically the most misunderstood, with many relegating them to the role of cost-center. What roles do they play in a B2B environment, and how can leaders transform marketing into a key revenue driver for their organization?

Revenue 177
article thumbnail

Appeal to Their Heads and Hearts

Steven Rosen

David Hennessy , the VP of Sales at Kite Pharma, delves into his transformative moment as a sales leader, stressing the significance of active listening and strategic questioning. The role of self-awareness in leadership allows leaders to leverage their strengths and seek support in areas where they may be less inclined.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leading Transformation in a Fast-Paced World

Steven Rosen

Ryan also discusses the challenges of leading sales teams in a complex and fast-paced industry and provides valuable advice for sales leaders. “It’s Understanding the “why” behind each employee’s role and connecting it to the company’s vision is crucial for team engagement. It’s not about just selling them technology.

Leads 227
article thumbnail

How to Optimize Your Revenue Engine for Growth in Tech

SBI Growth

Understanding the right design and execution of Go-to-Market (GTM) levers in uncertain markets could help CEOs propel their revenue growth by making efficient use of existing resources. As an industry leader with clients and offices across the globe, careful use of such levers plays an integral role in Cisco’s value creation model.

article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

article thumbnail

4 Reasons Why Every CEO Should Become a DIY Marketer

Sales and Marketing Management

Four reasons why business leaders should embrace their role as a DIY marketer and how data can help. The post 4 Reasons Why Every CEO Should Become a DIY Marketer appeared first on Sales & Marketing Management.

Marketing 314
article thumbnail

The Fearless Sales Leader

Steven Rosen

The Fearless Sales Leader. Fearless sales leaders know that business success is defined as achieving an objective or goal. Sales leaders are accountable for making the company’s sales objectives and sales objectives equal success. Sales leaders believe it is their job to develop their sales managers.

Hiring 424