Sales and Marketing Management

FEBRUARY 9, 2020

Our last issue of 2019 looked at how 5G technology will change how sales reps and marketing professionals do their jobs. As many experts relay in our cover feature that begins on page 26, AI currently has a larger footprint in consumer sales and marketing than it does in B2B. We’re here to help.

B2B 156

B2B Motivation Trends Consumer 156

Pointclear

NOVEMBER 8, 2017

Here is a check list to help you see how you’re doing: DEFINE A LEAD: Does every department in your company share a common definition of a lead? Don’t be surprised if you talk to six different people at your company and get six different definitions of a lead. Unless you crack this problem, nothing else is going to work.

Lead Generation 315

Lead Generation Outsourcing Services Sales Qualified Lead Lead Rank 315

Zoominfo

FEBRUARY 25, 2021

Is your team going in the same direction as sales development and sales? Check your swim lanes to get everyone synched for selling. B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. Hey, Marketing. What Are Swim Lanes?

Sales Qualified Lead 130

Sales Qualified Lead Marketing Qualified Lead Lead Rank Marketing 130

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. As daunting as cold calling may be, it still has a place in today’s sales pipelines. What is B2B Cold Calling? But as it turns out, that might not be entirely true.

Cold Calling 130

Cold Calling B2B Commission Exact 130

Zoominfo

OCTOBER 5, 2021

Imagine you’re gliding across the European landscape by rail, enjoying picturesque views on your way to explore some beautiful quaint village. Yep, you guessed it: your passport. You’ll also want guidance about how to ensure compliance, streamline prospecting , and engage with new customers. million company records More than 39.5

Data 130

Data Travel Intent Data Vendor 130

Act!

APRIL 16, 2024

Did you know that by 2025, 80 percent of B2B sale s interactions between buyers and sellers are predicted to happen virtually? That’s how fast the remote sales landscape is evolving. In this article, we’ll discuss some of the main challenges in running remote sales teams and strategies for effectively handling them.

Strategy 52

Strategy Hiring Top of Funnel Face-to-face 52

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). But, many businesses still question the effectiveness and practicality of AI.

B2B 247

B2B Telecommunications Forecasting Scale 247

Mindtickle

APRIL 15, 2024

It’s no secret that sales reps are critical in driving revenue growth. Winning organizations understand that sales is a team effort, and sales teams need the right support to be successful. Of course, many teams support sellers throughout the sales cycle. What is sales enablement? What is sales operations?

Sales Operations 52

Sales Operations Sales Enablement Scale Quota 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

eGrabber

SEPTEMBER 5, 2023

In the fast-paced world of B2B marketing, time is a precious commodity. One critical aspect of your role is B2B sales prospecting – identifying potential leads that align with your target audience and business goals. But you don’t need to worry, there are B2B sales prospecting tools to help you out.

Ideal Customer Profile 59

Ideal Customer Profile B2B Prospecting Lead Generation 59

Zoominfo

AUGUST 18, 2020

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. Do you have your prospects’ email addresses and direct dial phone numbers on hand? How much do you know about each prospect’s professional background? It’s simple math.

Ideal Customer Profile 264

Ideal Customer Profile Analysis Decision Maker CRM 264

Nutshell

AUGUST 28, 2023

Creating a structured sales process is one of the most effective ways to boost your sales teams’ efficiency and results. With a formal sales process in place, your sales team has a framework to follow, and it’s much easier to stay on the same page, track results, and onboard new team members.

Sales Process 118

Sales Process Top of Funnel Outsourcing Services Sales Qualified Lead 118

Highspot

DECEMBER 5, 2023

Explore a range of sales process examples and learn how to align with the customer’s journey for better buyer engagement , relationships, and sales success. What is a Sales Process? A sales process is a structured set of steps that guides salespeople through the sales cycle.

Sales Process 52

Sales Process Top of Funnel Ideal Customer Profile Real Estate 52

Sales and Marketing Management

MARCH 8, 2021

Author: Mary Beth Addison During 2020, we all dealt with unprecedented change, both as customers making buying decisions and as B2B and B2C sales and marketing professionals working to engage prospects and customers in new ways. How do we achieve customer-centric selling? What exactly is customer-centric selling? .

Customer 199

Customer B2C Guidelines ACT 199

eGrabber

FEBRUARY 19, 2024

In the world of sales and marketing, prospecting lists are the backbone of any successful campaign. But what exactly is a prospecting list, and how can you build one that yields the best results? It is a datasheet filled with the names and contact details of potential customers who fit your ideal customer profile (ICP).

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Trade Show How To 59

Sales Hacker

SEPTEMBER 15, 2022

In these challenging economic times, business as usual has been anything but – and like many sectors, B2B sales is in the midst of transition. A recent survey of B2B sales professionals commissioned by my company, Lusha, sheds light on the extent to which this critical industry is in a state of flux.

Report 96

Report Survey B2B How To 96

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. Explore popular solutions and how they can integrate with your CRM in this complete guide. What is Sales Automation? Today’s Sales professions spend just 34% of their time selling. The Rise of Sales Automation. Salesforce.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Zoominfo

MARCH 31, 2023

To get the full picture, you’ll need to understand: How data exists today in the majority of businesses Why the data management status quo is almost certainly harming your business How to break the restraints holding you back from making the best data-driven decisions What Are Data Silos? Luckily, things are changing fast.

Data 130

Data Government Decision Maker Lead Rank 130

Janek Performance Group

MARCH 15, 2024

In B2B sales, success is often the result of strategic planning, deep customer understanding, and execution. The Pygmalion Effect in B2B Sales Of course, sales is a dynamic and competitive profession. In real life, sales professionals run the gamut of personality types.

Coaching 62

Coaching Film B2B LinkedIn 62

Zoominfo

NOVEMBER 20, 2019

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it.

B2B 187

B2B Prospecting Case Study Scale 187

Alice Heiman

MARCH 12, 2024

A recent conversation between Alice Heiman and Scott Gillum on the Sales Talk for CEOs podcast sheds light on this very issue, offering a blend of strategies, insights, and anecdotes that CEOs can’t afford to ignore. Gillum points out, “ They want training…they want to know how to do it right.

Social Media 75

Social Media Media Revenue Top of Funnel 75

BuzzBoard

JANUARY 31, 2024

Especially for sales professionals who cater to small and medium businesses, SMBs unlock significant growth opportunities. Defining SMB: Unraveling the Acronym and More SMB stands for small to mid-sized businesses, a diverse group encompassing enterprises that vary widely in terms of size, revenue, and industry.

Small Business 52

Small Business Small Business Segment Construction 52

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

Zoominfo

JUNE 17, 2019

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” Though just about everyone knows of cold calling as a concept, it has been given several different definitions and interpretations as a sales practice. To start, cold calling is defined as an unsolicited call to a prospect.

Cold Calling 189

Cold Calling Direct Mail Social Media Face-to-face 189

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

InsideSales.com

JUNE 16, 2021

Revenue operations are the behind-the-scenes happenings in a sales org. Operations (ops) define processes, implement strategies, enable sales teams to do their work, and ultimately drive results. Without a revenue operations role, marketing and sales teams would have no strategy and no process.

Revenue 105

Revenue Top of Funnel Ideal Customer Profile Lead Rank 105

Zoominfo

JANUARY 18, 2021

In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. It’s time to give your CRM strategy a data-driven makeover. Additionally, CRM systems help companies streamline processes— they consequently improve productivity and profitability. In other words, how do you make the data make sense?

CRM 100

CRM Ideal Customer Profile Data Strategy 100

eGrabber

SEPTEMBER 5, 2023

In the fast-paced world of B2B marketing, time is a precious commodity. One critical aspect of your role is B2B sales prospecting – identifying potential leads that align with your target audience and business goals. But you don’t need to worry, there are B2B sales prospecting tools to help you out.

Ideal Customer Profile 40

Ideal Customer Profile B2B Prospecting Lead Generation 40

Hubspot Sales

APRIL 28, 2023

Sales lead tracking can answer the million-dollar question: "How do I know if my team is maximizing their opportunity to close every lead?" Or, "how do I ensure my team reaches out to all their assigned leads?” This may also correspond to a Sales Qualified Lead in the Lifecycle Stage property.

Sales Qualified Lead 97

Sales Qualified Lead Hubspot Report Lead Rank 97

Partners in Excellence

FEBRUARY 28, 2024

I asked my question because I believe being really interested in selling is a necessary but not a sufficient condition to be successful in SALES. One can be interested in selling but for the wrong reasons, which then becomes a hindrance for sales success. To answer even your first question:” Are you interested in Sales?”

Lead Rank 102

Lead Rank Lead Scoring Ideal Customer Profile Customer 102

Crunchbase

MARCH 1, 2023

The Crunchbase 2023 Influential Women in Sales List is a submission-based list. They’re launching sales podcasts, YouTube channels and startups of their own. They’re creating safe spaces to empower female professionals and championing diversity in sales, both inside and outside their organizations.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Janek Performance Group

SEPTEMBER 20, 2022

We all know the Kardashian’s can sell their products directly to consumers on social media, but what are the best B2B sales organizations and their sales reps doing with social midway through 2022? B2B Social Selling. The term “social selling” in the B2B sales process is a misleading term.

Social Selling 62

Social Selling B2B Outsourcing Services Strategy 62

Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. How complicated or technical is the product? And I tried really hard.

Engineering 130

Engineering Hiring Software Software 130

Cience

OCTOBER 6, 2020

As sales become increasingly sophisticated these days, B2B companies everywhere are investing greater resources into outbound marketing. Sales research, overlooked by more of us than we’d like to admit at the prospecting stage, has outsize impacts on top-of-funnel velocity. Define Your ICP and Buyer Persona.

Ideal Customer Profile 105

Ideal Customer Profile Outsourcing Services Sales Qualified Lead B2B 105

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Top B2B Lead Generation Statistics for 2018. Top B2B Lead Generation Statistics for 2018. Millions of companies crowd the B2B universe, vying for the same share of business. Read: Top B2B Lead Generation Statistics for 2018.

Marketing 164

Marketing B2B Lead Generation Social Media 164

eGrabber

SEPTEMBER 18, 2023

In today’s digital business landscape, there exists a powerful tool that can make or break B2B relationships: corporate email addresses. These digital gateways are not just symbols of professionalism but serve as the backbone of communication in the corporate world. Fastest Way to Find Corporate Email Addresses!

Decision Maker 59

Decision Maker Ideal Customer Profile GoldMine LinkedIn 59

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201