Remove should-we-be-that-surprised-by-the-digital-buying-journey
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Should We Be That Surprised By The Digital Buying Journey?

Partners in Excellence

The “big news” in customer engagement is the customer digital buying journey. The shift to customers preferring the digital channels over dealing with sales people. Let’s be clear, a rep-free buying process, a preference for “self service,” is nothing new.

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What About Digital Buying Rooms?

Partners in Excellence

There’s a lot of good conversation around creating Digital Selling Rooms. Increasingly, we see very powerful ways that sellers and customers can engage in their buying process and learning. Typically, sellers invite customers to Digital Selling Room. What if we flipped the model around?

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Rethinking Rev Ops

Partners in Excellence

In a lot of it, I wonder, “What problem are we really trying to solve?” ” To be honest, I think much of the justification we use in looking at Rev Ops misses the true opportunity. We have to be aligned and collaborate to achieve the overall organizational goals. How does it make us easier to do business with?

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Rethinking The Sales Process

Partners in Excellence

We are seeing a profound shift in buying, with customers preferring digital engagement channels to sales engagement. I am beginning to explore what this means for our overall engagement strategies, moving from a sales led, digitally supported to a digitally led, sales supported process.

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It’s A New Year, What Should We Be Asking Ourselves?

Partners in Excellence

Somehow, even if we don’t believe in New Year resolutions, we use the New Year as a moment to refocus and reset. Even for those organizations with a different fiscal year, subconsciously we tend to reflect and reset much of what we to. What are questions we might ask ourselves? It’s a New Year.

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Showpad 2021 Modern Selling Study: Enablement Drives B2B Selling Behaviors

Showpad

More than 400 organizations from various industries and company sizes, covering the US, the UK and the DACH region answered questions on all things enablement, buying behaviors, selling challenges and what that means for the enablement profession. To dig into all the data, visit the study homepage. This trend is the same globally.

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ChatGPT, The New Digital Buying Journey……

Partners in Excellence

But I’ve been struck by the absence of discussions about how buyers can use these tools, simplifying their digital research and learning. Frankly, it’s not surprising, we sellers tend to be very self centered, forgetting how customers get work done). Also, “How do we make these tools are presenting things well?