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Tell Marketing They Can Keep Their Leads

No More Cold Calling

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? If so, you can forget about exceeding quota in 2014. You can probably guess what the vice president of sales told his team: Just ignore all leads from marketing, because they suck.

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Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Not getting the ROI you expected from your lead-gen tactics? Your lead generation tactics aren’t driving bottom line revenue. Every sales leader says their #1 prospecting challenge is getting leads in the pipe. They complain they don’t have enough leads, or at least not enough qualified leads. Can I Trust You?

Lead Gen 397
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28 Effective Tips for Shortening Your Sales Cycle

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On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Going through the sales cycle with a “wing it” strategy can cost you in sales deals. Build a list of lead qualifying questions (i.e.,

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

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You’re about to get that hot lead on the phone. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. These behavior-based buying signals are a goldmine for your sales and marketing teams.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Cold Calling Guidelines for Practical and Actionable Prospecting

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So you’ve got yourself a list of new leads to turn into possible customers. Cold calling scripts help keep conversations on track toward a successful warm call — and beyond. As a sales professional, you can make cold calls to company phones at any time of day (preferably during business hours). Reason for Calling.

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How to Improve Communication Between Marketing and Sales

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In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.