Remove the-customer-is-a-real-person-not-an-abstraction
article thumbnail

The Customer Is A Real Person, Not An Abstraction!

Partners in Excellence

He asked why companies get so easily distracted from solving the customer problem? I responded with some ideas, but I start thinking about it more–and not just in the context of solving customer problems. When we talk about customers, we tend to talk about markets, market data. I can see her face, hear his voice.

article thumbnail

Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

But without the right data, GenAI apps can “ hallucinate ” responses that seem convincing — but aren’t real. Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions.

Data 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Practical Strategies to Pitch Marketing Services to Local Businesses

BuzzBoard

Speak Their Language: Initiate the Power of Hyper-personalization It’s not just about what you say, but how you say it. Speak Their Language: Initiate the Power of Hyper-personalization It’s not just about what you say, but how you say it. So, are you ready to supercharge your local businesses’ digital presence?

Strategy 105
article thumbnail

Intuitive Selling—More Than A Feeling

Partners in Excellence

Have you ever experienced talking about an opportunity, a situation, or strategy with a very high performing sales person? Or been with someone dealing with a very complex deal, and all of a sudden they come up with the right answers, or strategies? When you ask them, they can’t really explain it, they just seem knew what to do.

article thumbnail

Real Results: Inspiring Digital Marketing Success Stories for Small Businesses

BuzzBoard

Take for example a local bakery that, confronted with the task of driving business in a congested market, employed a strategic blend of digital marketing channels to expand its customer base. With a myriad of marketing channels at their disposal, leveraging them effectively to garner substantial results can be challenging.

article thumbnail

Tim Riesterer: Decision-Making Psychology and Your Sales Messaging

Gong.io

How do you make the customer feel like the hero of the story? What’s the difference between prospect and customer messaging? The Customer is the Hero. We want as companies to make our customers live in our story. As a journalist out there talking to customers, a light bulb went off. The Deciding Journey.

Intent 106
article thumbnail

It Really Is Only About Me!

Partners in Excellence

Some are somewhat targeted, we might be in their Ideal Customer Profile, their products might address issues we may be concerned about–but their messaging is never about us, it’s always about them and their incredible products and services. Every day, three times a day, I go through my inbox—both email and social channels.