The Center for Sales Strategy

MARCH 6, 2024

Imagine for a moment that you are the sales leader for a national media company. Picture your sales team and imagine the following scenario…. Your team is made up of 100 percent sales superstars who knock it out of the park and raise the bar day after day, week after week, month after month.

Strategy 114

Strategy Media Report Follow-up 114

The Center for Sales Strategy

MARCH 25, 2024

The 5th Annual Media Sales Report asked salespeople where their jobs are getting easier and where they are harder. Here are some effective retention strategies that can be implemented throughout the sales process. 31% of salespeople responded that renewing clients is more challenging than ever before.

Retention 113

Retention Report Media Sales Process 113

SalesFuel

APRIL 17, 2024

Video In Social Selling Works Both social media and video continue to be an effective way to engage with buyers. When researching vendors, buyers often turn to social media to research and learn more about them. Specifically, nearly a quarter seek out videos on social media as resources, according to SalesFuel research.

Social Selling 112

Social Selling Video Social Media Face-to-face 112

The Center for Sales Strategy

MARCH 14, 2024

In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy. How conducting a content audit is imperative when considering a sales enablement overhaul.

Media 95

Media Strategy Marketing Education 95

The Center for Sales Strategy

FEBRUARY 29, 2024

In this episode, we’re continuing our season-long deep dive into the latest Media Sales Report from The Center for Sales Strategy. Today, Trey Morris, VP/ Senior Consultant here at CSS, is joining Matt to help answer the question, “Why is it getting harder to convert prospects and renew clients?”

Prospecting 125

Prospecting Report Media Meeting 125

Understanding the Sales Force

SEPTEMBER 17, 2020

He happened to mention a report released by the Centers for Disease Control (CDC) pointing to the correlation between people who recently dined at a restaurant and later tested positive for Covid-19. Let's take sales assessments for example. Do you hate meetings as much as I do? They're the worst. Is there that big of a difference?

Report 360

Report Hiring Media Groups 360

SalesFuel

APRIL 2, 2024

of BDR professionals received a quota increase, reports 6sense research. Managers can help sales reps who are waiting for great leads to be passed along by the BDR team. For outbound lead management, BDRs primarily use email and social media. In 2024, 39.3% And they leave nothing to chance. The visibility requirement is key.

Maximizer 116

Maximizer Face-to-face Social Media Hiring 116

The Center for Sales Strategy

FEBRUARY 26, 2024

After all, The 5th Annual Media Sales Report found that 74% of salespeople believe they use their CRM effectively. So, let’s unlock the full potential of your CRM and transform it from more than a simple contact list to a sales and customer service powerhouse. This data point may, in fact, reflect reality.

CRM 118

CRM Strategy Software Software 118

The Center for Sales Strategy

FEBRUARY 22, 2024

In this episode of Improving Sales Performance, we’re once again diving into The 5th Annual Media Sales Report by The Center for Sales Strategy. Today, we’re exploring why sales managers are experiencing such increased difficulty in achieving organizational goals.

Report 107

Report Media Coaching Strategy 107

The Center for Sales Strategy

FEBRUARY 7, 2024

The good news: most of the sellers surveyed for the 5th Annual Media Sales Report knew what their sales talents were and how to put them to use. The bad news: 11% reported that they had NEVER received feedback on their sales talents. Think about it. Those 11% are at an automatic disadvantage.

Sales Talent 91

Sales Talent Survey Promotion Report 91

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Take the assessment today!

B2B 130

B2B Social Media Loyalty B2C 130

The Center for Sales Strategy

FEBRUARY 1, 2023

This season on Improving Sales Performance, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Report 109

Report Media Survey Sales Management 109

The Center for Sales Strategy

OCTOBER 23, 2019

(..)

Report 85

Report Media Sales Research 85

SalesFuel

APRIL 26, 2024

Auto Dealers Invest in These Digital Strategies to Boost Revenue Advertising Opportunities for 2024 According to a report from Insideradio , auto dealerships spent $8.9 Auto Dealers Invest in These Digital Strategies to Boost Revenue Advertising Opportunities for 2024 According to a report from Insideradio , auto dealerships spent $8.9

Revenue 52

Revenue Strategy Advertising Advertising 52

Nutshell

MAY 18, 2023

A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. It can also integrate with different tools, including social media and advertising platforms. Why bother with CRM social media integration, though? But that’s not all a CRM can do.

Paid Content 118

Paid Content Social Media Advertising Advertising 118

The Center for Sales Strategy

FEBRUARY 19, 2024

New data from the Media Sales Report shows that 46% of managers believe less than 20% of their sales teams are underperforming. It’s a terrible position to be in. It sucks your energy, time, and takes your focus from where you can be making a positive impact. It’s hard on leaders and underperformers.

Hiring 101

Hiring Energy Report Media 101

SalesFuel

APRIL 8, 2024

According to a report from TREW Marketing and GlobalSpec, your client should be focusing more on popular social media sites. Popular social media sites are also helpful sites that they take advantage of. Did you notice what a lot of these social media platforms have in common? Here’s what you need to know.

Social Media 52

Social Media Media Video B2B 52

The Center for Sales Strategy

FEBRUARY 7, 2024

The good news: most of the sellers surveyed for the 5th Annual Media Sales Report knew what their sales talents were and how to put them to use. The bad news: 11% reported that they had NEVER received feedback on their sales talents. Think about it. Those 11% are at an automatic disadvantage.

Sales Talent 71

Sales Talent How To Survey Promotion 71

SalesFuel

APRIL 10, 2024

Sellers who want to succeed must build sales credibility to stand out. Before salespeople can be thought of as 'trusted advisors,' they first must have a high level of sales credibility.” What is sales credibility? LinkedIn’s Paul Petrone reports that their research also supports the importance of a seller’s knowledge. “We

Research 115

Research Hiring Social Media Trends 115

BuzzBoard

MARCH 13, 2024

An Overview of Various Research Methods for Effective Small Business Outreach Understanding the nuances of various research methods for small business outreach can significantly bolster your digital marketing firm’s sales strategy. Lastly, in the digital age, social media listening has emerged as a potent tool.

Small Business 52

Small Business Small Business Research Social Media 52

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Here, we’ll explore the role of BDRs, the pros and cons, and best practices to utilize them effectively: The Role of BDRs Typically, BDR is an entry-level position in larger, more complex sales organizations.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Sales 2.0

JULY 28, 2020

To study this, we surveyed 755 B2B SaaS professionals who are part of the sales process at their companies in late May and early June 2020. We also conducted 25 interviews with B2B SaaS sales leaders to go into greater detail and get a better understanding of what they are experiencing within their own organizations.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

The Center for Sales Strategy

FEBRUARY 22, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Report 90

Report Media Industry Survey 90

No More Cold Calling

DECEMBER 6, 2019

Cold calling is a duplicitous, disingenuous sales tactic. If you make 100 calls, you’ll talk to about 20 people, schedule 10 sales appointments, and if you’re lucky, close one new deal. It’s email blasts, video calls, text messages, and cold outreach on social media. STOP Cold Calling. It’s as easy as that. STOP Cold Calling.

Cold Calling 365

Cold Calling Social Media Telemarketing Referrals 365

SalesFuel

MARCH 20, 2024

Challenge: How to assist a real estate agent and grow their customer base Candice Wauneka had only been selling media at KRDO for one month when she wanted to help a local real estate agent grow their customer base. “[The They must understand the local real estate market and the legal details of purchase and sales contracts.

Real Estate 52

Real Estate Hiring Licensing Demographics 52

The Center for Sales Strategy

FEBRUARY 15, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Report 90

Report Media Sales Enablement Collateral 90

The Center for Sales Strategy

DECEMBER 16, 2021

Brand new, hot off the press, the 2021 Media Sales Report is now available for all to download! Tune in now or keep reading for a brief overview.

Analysis 106

Analysis Report Media Survey 106

The Center for Sales Strategy

FEBRUARY 8, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Report 87

Report Media Sales Process Sales Qualified Lead 87

SalesFuel

MARCH 25, 2024

How Top Digital Marketing Methods Yield Holiday Sales Jackpot Why Prioritize Digital Ads This Holiday Shopping Season? How Top Digital Marketing Methods Yield Holiday Sales Jackpot Why Prioritize Digital Ads This Holiday Shopping Season? Mobile/Social Media According to data from Adobe , U.S. Marketing is no exception.

Marketing 98

Marketing Hiring Social Media Ideal Customer Profile 98

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Chinese proverb).

Survey 246

Survey Top of Funnel Scale Fashion 246

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Hiring 174

Hiring Social Media Media Distribution 174

Hubspot Sales

NOVEMBER 14, 2022

The HubSpot Blog’s Sales Strategy & Trends Report says that 42% of salespeople exceeded their goals in 2021, a similar amount simply met their goals, and 16% underperformed. Let’s go over how those top-performing sales reps met their goals. Effective Vs. Ineffective Sales — Why Teams Excelled. Sales Enablement.

Social Media 101

Social Media Trends Sales Enablement Report 101

Zoominfo

OCTOBER 3, 2022

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

Ideal Customer Profile 130

Ideal Customer Profile LinkedIn Social Media Campaigns 130

Hubspot Sales

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. 6 Sales Trends That Could Fizzle This Year 1. Why the change? Prioritizing virtual selling.

Trends 88

Trends Social Media Lead Rank Lead Scoring 88

BuzzBoard

APRIL 10, 2024

They exhibit strategic planning, execution, and provide ROI reports to substantiate your assertions. To aptly employ case studies in your lead nurturing efforts, contemplate presenting them in your newsletters, on social media, or during sales conversations.

Case Study 52

Case Study Lead Nurturing Study Lead Rank 52

Sales and Marketing Management

FEBRUARY 8, 2021

Roughly 54% of B2B media spend should be allocated toward long-term emotional brand building for maximum effectiveness. This means companies can get the full picture view of where their marketing is working tied directly into their sales funnels without expansive reports. That’s how you truly grow over the long-term.”.

Top of Funnel 194

Top of Funnel Social Media Funnel Direct Response 194

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. And B2C salespeople report discovering new prospects most effectively through Facebook. Best Social Selling Channels 1.

Social Selling 92

Social Selling Channels Social Media ROI 92