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4 Ways Modern Sales Content Management Systems Outperform Traditional Tools

Allego

These tools promote better alignment between marketing and sales, ensuring marketers create content that sellers want to use and that sales reps know how to use it properly during conversations with buyers. The Old Way vs. the New: 4 Ways Modern Sales Content Management Systems Outperform Traditional Tools 1. The solution?

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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

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Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

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Trust in Selling is Becoming More Important Than Ever

Understanding the Sales Force

It only takes one shoplifter for a retailer to install a video surveillance system and/or detectors, lock their display cases, hide their merchandise and distrust all of its customers. You can have all of the latest systems, processes, tools, and applications, along with the best products and services. Do you agree?

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10 Creative Examples of How to Use AI in Sales

Allego

. — McKinsey & Company Sales leaders understand the value of AI; what they need now is to identify the right tools and understand how to apply them to boost sales performance. Continue reading to learn what AI-powered sales tools are available, how they function, and how they can turn up the dial on your team’s performance.

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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

For instance, your B2B blog is a powerful tool for attracting prospective customers. When a prospect starts your free trial or downloads a white paper, you need to keep them engaged with your brand. An automated email with a how-to video and practical tips will keep them engaged with your product.

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Stay Ahead of the Curve: Best New Sales Resources for 2021

Anne Miller

Ebooks/white papers. Sales Evaluation Tools. (Disclaimer: I was one of the judges for the Best Sales Book category). Your time will be well-spent checking these out… TOP Sales World Picks. The categories include. Sales Books. Individual blogs.