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What Do Icebergs Have To Do With Selling?

Partners in Excellence

Yeah, I know it’s a tired analogy, but icebergs are still useful in thinking about marketing and selling. We all know about icebergs, the part of the iceberg we see is dwarfed by the part of the iceberg that’s under the water and we don’t see. How do we get to that big part of the iceberg?

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Be Memorable or Why Go?

Anne Miller

How do you stand out? An SEO company: We’re like Inspector Gadget ; we have all the tools you need for improving your SEO. What do you do? What is your unique value? What metaphor or analogy can you use to quickly–and memorably–communicate that value? Anne Miller Make What You Say Pay!

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Sales prospecting made easier

Sales 2.0

This post describes a framework that I have found over the last two decades can really change the math on prospecting. Do you know how you help? Then also consider “psychographic” elements of what makes a company a good client for you. I used to work for a major semiconductor manufacturer. Is it a good time to talk about this?

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Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg Sales

What will it be? We assume you have an old copy of How to Win Friends and Influence People in your bookcase, and certainly Dale Carnegie’s book is a must-read for anyone in customer-facing roles. We have mad respect for the classics – but we’ve updated the sales reading list for 2019. Agile Selling – by Jill Konrath.

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True Confessions Aren’t Over…Embracing the Tough Stuff

SalesProInsider

Well, I thought the message about my meltdown in February, about the deadline for submitting Conversations That Sell for Financial Advisors , was my unveiling of personal insights and vulnerability. Conference, I realized that “personal truth” was just the tip of the iceberg on my changes and learning in the past year.

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April Metaphor Minute: “Imagine” Metaphors

Anne Miller

Podcast, blog, speech, or product, how do you entice someone to listen to you when what you have to say is serious but not an instant attention grabber? Is it complex? Also, somewhat dry? Unfortunate. A simple, but powerful, attention grabbing “imagine” metaphor that ultimately got people to register.

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Pull the trigger

Sales 2.0

Change is good for you when you’re selling as when something changes in your prospect’s world, it often creates a need. This way you can get what you need in the way of trigger event information at the beginning of your day before your Starbucks has had a chance to cool down. You get these from sales tools.