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Why Do People Buy?

Partners in Excellence

Inevitably our focus is on buying and selling, but we are still not aligned with the customer and their journey. Too often, our focus is not on the customer journey–just the part of the journey we are interested in–the buying part. Stated differently, their task is not just buying, it goes far beyond this.

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Turning Vision into Action

Steven Rosen

Involving frontline managers in the decision-making process increases buy-in and accountability. It is time that we test the vision, or else how do we understand what’s working, what’s not, or do we need to pivot?” Keith shares, “Do your homework… find people that fit your culture… spend the time on the front.”

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Why We Buy Ourselves First

Bernadette McClelland

When we say that we buy on emotions and back it up with logic how does that actually play out? I mean, I go to the supermarket and buy the usual stuff – toilet paper, toothpaste, milk, vegetables and maybe the odd chocolate bar (that I make my husband and I share because that way there’s less calories!)

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Some Will, Some Won’t, Who’s Next?

Mr. Inside Sales

At first, it seemed almost rude to utter it… But let me ask you: out of ten prospects you pitch to, how many end up actually buying? And this means that you spend hours each day pitching to people who are never going to buy! That’s why most people get burned out in sales. How do you do that?

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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Appeal to Their Heads and Hearts

Steven Rosen

Leaders can foster alignment, engagement, and motivation by understanding the “why” behind a strategy and effectively communicating it to the sales team. Theme 1: Understanding the “Why” Behind a Strategy David emphasizes the significance of clearly communicating the rationale behind a strategy to the sales team.

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Can You Really Do Referrals on Social Media?

No More Cold Calling

Why is asking for referrals on social media a bad idea? And why does taking these conversations offline give your sales team a competitive advantage? You want to know this person will be informative, insightful, and leave your contact with information they can use, even if they don’t buy. How do they prefer communicating?