February Referral Selling Insights
No More Cold Calling
FEBRUARY 28, 2017
Can you really convert 70 percent of prospects into customers with referral selling? Yet, my “feet on the street” research shows that when salespeople receive referral introductions to decision-makers, they secure new clients at least 70 percent of the time. And I remembered early 2009, when it dropped by more than 6,000 points.
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