How BMW Would Have Benefited from Social Selling
SBI Growth
JULY 23, 2013
The problem is the rest of the company doesn’t get it. On April 18 th 2011, BMW CEO Jim O’Donnell told a group of reporters: “Electric Vehicles won’t work for most people. Your message is resonating with buyers earlier in their buying process. You can avoid commoditization and grow your margins. Finance has told you there’s no budget.
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