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How Younger Generations are Disrupting B2B Buying

Zoominfo

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations.

B2B 130
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Sales Talk for CEOs: Improving Sales Discovery with Jody Glidden (S2:E15)

Alice Heiman

Watch the podcast below or on our YouTube channel. Founded in 2012, Introhive is the fastest-growing B2B sales and relationship intelligence platform. Each interaction your sales team has with a prospect is valuable! Learn how to improve your sales discovery by listening to this episode of Sales Talk for CEOs. About Our Guest.

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SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

Pointclear

Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing. Synchronize the client/prospect/employee experience across all channels. True demand generation health is all about balance (it is not all inbound and not all outbound).

Revenue 174
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78 Customer Engagement Statistics

Zoominfo

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ).

Customer 196
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How Sales Teams Can Recruit & Retain College Grads in the Tight Labor Market

Sales and Marketing Management

Author: Mike DeLeonardis, President, North America at beqom Generation Z graduates, or those born between 1997 and 2012, are flooding the workplace, and with a flowing economy and tight labor market, it can be difficult for companies to recruit and retain these entry-level employees.

Lead Rank 166
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What is the State of Marketing in 2013

Score More Sales

Evaluating and prioritizing channels. Do you have cross-channel web, social, and mobile integration? One great next step offered from the survey was to establish a common data repository for all of your customer interactions. IBM’s study shows that companies who are considered “Top Marketers” enjoy 1.8

Marketing 241
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Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

Big Data Integrated. Instead of keynotes all about how great the idea of Big Data will be, there was a treasure trove of stories on how data – big and small – is transforming and improving customer service, response times, interaction with customers and buyers, and improving bottom line revenues. Marketing Study Update.

Company 208