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Artificial Intelligence and Its Impact on Sales and Marketing

Sales and Marketing Management

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. Fueled by a six-fold increase in venture capital investment, the number of jobs requiring AI-related skills has more than quadrupled since 2013.

Marketing 209
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Should Marketing Have a Sales Quota?

SBI Growth

Marketing, do you have a sales quota tied to Lead Generation ? Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. Reviewed over 5,000 documents from with some the world’s best B2B sales organizations. If not, you will soon. Why should you care?” What to do?”

Quota 276
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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside.

B2B 331
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20 GREAT COMPANIES TO SELL FOR IN 2013

HeavyHitter Sales

Based upon my experience, here’s my list of the best companies to sell for in 2013. Triple Point Technologies www.tpt.com   – Triple Point Technologies is fundamentally changing how purchasing departments operate by enabling them to implement proactive "market-based" procurement and risk management programs.

Company 152
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7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce.

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Execute Your Sales Strategy By Pinpointing Growth Opportunities

SBI Growth

The Sales Leader is about to receive the 2013 Revenue Number. Have you conducted growth opportunity analyses in your market? Here is a typical conversation with Oliver ( a fictional Sales Ops Leader) : Dan : “Do you believe there is enough opportunity for growth in your market?” What is wrong with this picture?

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Does Your Sales Incentive Plan Drive Customers Away?

SBI Growth

You still have time before 2013 to fix any blatant disconnects. Reps wasting time to document a pseudo-competitive win. The initial reaction is to reach for a recent market survey. They expose brand preferences, market segments and trends. Unlike marketing studies, customer interviews ‘map’ the buyer’s journey.