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Influencer Marketing 101: The Beginner’s Guide

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If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

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The Monday Morning Breakfast For Champions Podcast – Episode 48 – Simon Hares

The Pipeline

Simon Hares set up SerialTrainer7 Ltd in 2014 with a view to getting people where they need to be quicker and leaving them there better. Key clients include Dickies Workwear, NHS Professionals, ComputerWorld Group and The PCGames Network, Srixon Golf, Fitness First, TLC Marketing, CBS Interactive and Fandom. .

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Five Sales Metrics You're Not Tracking

SBI Growth

Planning for 2014 requires a fresh look at the metrics that will determine success. As noted by my colleague Vince Koehler, Marketing has adopted new capabilities. These capabilities force Marketing to transition to new metrics for determining effectiveness. In 2014, communicating with buyers is easier and quicker than ever.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

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At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals.

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Tell Marketing They Can Keep Their Leads

No More Cold Calling

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? If so, you can forget about exceeding quota in 2014. You can probably guess what the vice president of sales told his team: Just ignore all leads from marketing, because they suck.

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2 Ways to Accelerate & Expand Reach on LinkedIn

SBI Growth

Your Reach on LinkedIn will be one of your best sales assets in 2014. You build your LinkedIn network, and increase your Reach. LinkedIn Profiles, Reach & Referrals is how you make your number in 2014. What else can you do to make the number in 2014? What else can you do to make the number in 2014?

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4 Ways Salespeople Get Social Networking Wrong

No More Cold Calling

Social engagement is a hot topic in sales and marketing circles. CSO Insights explains this concept well in the “ 2014 10th annual Lead Management & Social Engagement ”: Not every social outreach is going to result in a sale, nor should it. Reach out to all the people in your professional network on at least a semi-regular basis.