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How to Use Your Business Data Better in 2016 Part 1

Increase Sales

During the last few days I have been reviewing the business data from this leadership and sales blog along with my main website. My focus was the downloads and most viewed pages because this blog and my website are incredibly important marketing channels for my executive coaching and workplace culture (organizational development) consulting.

Data 70
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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

This wealth of data comes from DiscoverOrg’s own primary research based on surveys conducted with mid- to high-level professionals in the Marketing Department. Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. Difficulty creating a consistent, multi-channel customer experience.

Trends 184
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Top 5 Keys to Hire Ideal Sales Candidates at Your Company

Understanding the Sales Force

Normal Unemployment (not seen since 2016): Sales candidate supply is adequate, flow of applicants is acceptable, recruiters are helpful and a great sales candidate assessment allows you to focus on the candidates who will succeed in the role. What can we learn from the data?

Hiring 203
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Using Your PRM for Channel Sales Enablement

Allbound

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 Click To Tweet. Encourage self-guided training.

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Direct Mobile Dials are Fueling B2B Communication Channels

Lead411

One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate. The data makes complete sense when you think about how often the average person checks their cell phone every day. The data doesn’t stop with text messaging.

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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. We then grouped this data by company size to understand how much of an impact social media following has, depending on business size. The results of the data are astoundingly clear. The problem?

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What Do the IDC Predictions Mean for the B2B CMO?

SBI Growth

Not surprising, International Data Corporate (IDC) weighs in this month. By 2020, the Marketing function in leading companies will be radically reshaped into three organizational "systems" - content, channels, and consumption (data). 80% of customer data will be wasted due to immature enterprise data "value chains".

B2B 325