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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

Artificially intelligent systems have been pioneered by companies like Netflix, Amazon, Google, and Tesla to collect data and use it to compel behavior. There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018?

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Sales Tips: How to Step Up Your Prospecting for 2016

Customer Centric Selling

Sales Tips: How to Step Up Your Prospecting for 2016. By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company. Utilizing productivity tools like LinkedIn ‘activity’, Google Alert, PRNewswire, Lead411, etc. Want to pump the pipeline for success in 2016?

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Must Have Tools for a Mobile Sales Workforce

Bigtincan

Mobile Sales Apps are essential today for every field sales and retail organization across the domestic and international market. Google has trained us to rely on information search versus information retention — in 2016, an Accenture report […].

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7 Lessons for Tech Leaders from ZoomInfo’s CEO

Zoominfo

Schuck has bootstrapped a data business, built a go-to-market team, gone through an IPO, and acquired other companies. I would write a vision for what I wanted our platform to do, and it would just sit in my Google Docs and get cobwebs on it.” I have all sorts of excuses for why, but I couldn’t do it,” he said on Business Breakdowns.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Now, with a quick Google search and a little time on our websites and social media, they can learn all about us. The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”.

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6 Ways to Generate More Logistics Leads

Zoominfo

Identify Your Target Market. One of the most crucial steps in any marketing or sales decision is knowing who your customers are. In order to identify your target market, talk to your marketing, sales, and finance teams. Then you might want to start marketing yourself as a niche 3PL provider.

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