Increase Sales

DECEMBER 22, 2016

” I only wish those seeking to increase 2017 sales would heed this advice. Ideal target market (industry). Trigger events (market changes and forces). ” With the new year fast approaching, some salespeople are probably setting 2017 sales goals or receiving sales goals from their SMB owners or sales managers.

Referrals 70

Referrals Demographics Sales Goal Maximizer 70

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. Blog Posts and Articles.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Pointclear

NOVEMBER 29, 2016

This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. I just love the simplicity of it; not to mention that it absolutely captures what is wrong with marketing in many if not most companies today. The current reality (according to CSO Insights): Less than 60% of B2B sales reps are hitting quota.

Lead Rank 100

Lead Rank Account Marketing Qualified Lead Sales Qualified Lead 100

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

John Barrows

JANUARY 31, 2017

[…] is a blog ran by sales expert John Barrows. He offers advice and guidance for honing your sales and marketing […].

Marketing 104

Marketing Sales 104

Pointclear

DECEMBER 14, 2016

Should marketing and sales agree on the definition of a lead? According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Marketing Decision Maker 100

DiscoverOrg Sales

NOVEMBER 6, 2017

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The days of squandering marketing budget are gone.

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

Zoominfo

AUGUST 5, 2019

Check out our Q&A with Chris as he discloses marketing communication tactics for better communication in any scenario: Question One: Difficult Scenarios. How can today’s marketing and sales professionals best incorporate these human qualities into their strategies? Question Two: Emotional Intelligence.

Marketing 159

Marketing Negotiation Scale Follow-up 159

Your Sales Management Guru

JUNE 6, 2017

A Sales Manager’s Recipe: What’s Cooking in 2017? Last week after presenting a keynote program called Gourmet Living, an attendee came up to me afterwards and discussed her challenges as a sales manager. Become a Detective : In sales management workshops we always talk about inspect what you expect.

Sales Management 52

Sales Management Hiring Call-back System 52

A Sales Guy

MARCH 14, 2017

If you’re a sales person and you give a s**t about your clients, your personal development, your career, and your company, then I have a message for you. It’s 2017, and we’re failing our customers, prospects, the companies we work for and ourselves. Sales management is about leadership. New Rules of Selling.

Account Based Marketing 101

Account Based Marketing Promotion CRM Up-Sell 101

Sales and Marketing Management

DECEMBER 14, 2020

But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects. What does it mean for B2B sales managers as they strategize for 2021? Trends that are here to stay.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Tenbound

AUGUST 13, 2020

We’ve all seen them, Market Maps for Marketing Tech, Sales Tech and other industries.

Marketing 75

Marketing Industry Sales 75

Pointclear

DECEMBER 8, 2016

One of the best responses to this question that I have seen is from a somewhat dated (2015) article in Eyes On Sales in which the author asks: “How many callbacks do you get if you DON'T leave a voicemail?”. The following is from my favorite author (“New Sales. and “Sales Management. from “The Sales Development Playbook” ).

Account Based Marketing 100

Account Based Marketing B2B Call-back Marketing 100

Your Sales Management Guru

DECEMBER 20, 2016

First Quarter 2017. But as budget planning begins and business strategies begin to be set, it is your responsibility to be ready for 2017. What are your revenue objectives by each quarter for 2017? Sales skills. Sales planning. Review your marketing/sales operational teams. Are You Set Up for Success?

Hiring 40

Hiring Scale Compensation Objections 40

DiscoverOrg Sales

FEBRUARY 10, 2017

This piece was originally posted February 6th, 2017 on Smart Selling Tool’s blog and written by its founder Nancy Nardin. is an analyst and consulting firm that specializes in sales productivity and sales performance improvement through the use of smart sales tools. Smart Selling Tools, Inc.,

Revenue 120

Revenue Survey Report Tools 120

OpenSymmetry

JANUARY 6, 2017

With January underway, planning is top-of-mind for every sales comp team. On the OpenSymmetry blog, we’re starting 2017 with fresh perspectives on what it takes to evaluate, implement, and leverage incentive compensation solutions to make the biggest impact on a company’s bottom line.

Compensation 43

Compensation Incentives Incentive System 43

Your Sales Management Guru

NOVEMBER 28, 2016

Creating a Sales Compensation Plan for 2017. Some pay commission based on sales, while others only pay on margin; still others blend both with incentives and special bonus plans. Some pay commission based on sales, while others only pay on margin; still others blend both with incentives and special bonus plans.

Compensation 0

Compensation Margin Hiring Commission 0

Your Sales Management Guru

JANUARY 2, 2017

Life Enrichment: Why 2017 Can Be Your Best Year Ever! A friend of my recently wrote a blog on the “ One Person That Impacted My Life in 2016” I think it was a fabulous idea, today is a good day for you to reflect on that thought, name that person and thank them, make them aware of your feelings and then go make 2017 Your Best Year Ever!

Workbooks 54

Workbooks Lead Rank Lead Scoring Compensation 54

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ).

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Partners in Excellence

JUNE 24, 2017

In my last Bits and Pieces article , I referred to a series of articles I’d written about applying manufacturing and lean techniques to sales and marketing. I’ve consolidated the series into an eBook — What Can Sales Learn From Lean Manufacturing ? Just email me at dabrock@excellenc.com.

eBook 50

eBook Research Survey Data 50

DiscoverOrg Sales

DECEMBER 4, 2017

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. Streamlining the sales process. Create relevant sales content. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Your Sales Management Guru

NOVEMBER 21, 2016

Now is the Time to Build Your Pipeline for 2017. At this time of year it is not unusual for salespeople and sales managers to simply focused on closing business to achieve their yearly objectives, maximize their compensation plans and unfortunately drain their pipelines. This program continues in this manner.

Pipeline 40

Pipeline Ideal Customer Profile Direct Mail Campaigns 40

Pointclear

SEPTEMBER 27, 2017

I am already getting questions from prospects about whether they should start a sales lead generation project now or wait until after the holidays. 40 to 50 pipeline accounts (from which 20% to 30% will become fully qualified sales opportunities this quarter or next). My advice is don’t repeat a 2017 mistake in 2018. Don’t wait.

Sales Qualified Lead 133

Sales Qualified Lead Top of Funnel Funnel Lead Generation 133

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ). We’ve compiled a comprehensive guide to building trust in sales. Yet, it’s easier said than done.

Case Study 244

Case Study Referrals B2B Social Media 244

Eyeful Presentations

DECEMBER 8, 2017

However, we hope you’ll allow us to have a quiet and ever-so-restrained squeal of delight at the news that our blog has been recognised as one of the world’s greatest Sales & Marketing blogs of 2017 by Top Sales World.

Sales Tools 39

Sales Tools Tools Marketing Company 39

DiscoverOrg Sales

FEBRUARY 19, 2018

We’ve seen lists with a 40% bounce rate ( yes, really ), and many others around 15% … but few people in sales and marketing rely on lists alone. You see, Tellwise offers a sales acceleration tool with a robust set of capabilities for interacting with prospects, and tracking those interactions. A real look at email bounce rates.

Data 254

Data Lead Rank Lead Scoring Leads 254

Your Sales Management Guru

NOVEMBER 7, 2016

Sales Management End of Year Checklist. . While I was working on ideas for the next few blogs it occurred to prepare a series based upon the end of the year and the start to 2017. Depending upon the person and the conditions in their sales organization each article may or may not be pertinent.

Sales Management 85

Sales Management Hiring Compensation Quota 85

Zoominfo

MARCH 12, 2018

billion in 2017. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Marketers have manually managed advertisements since the beginning of time. The primary driver for programmatic advertising is its ability to improve marketing efficiency. Keep reading.

Advertising 185

Advertising Advertising B2B Scale 185

Pointclear

OCTOBER 20, 2016

We generate, qualify and nurture leads using Account-Based Marketing processes. At the start of 2016, we were brought in to support a group of sales reps who did not make their numbers in 2015. No more support in 2017. They’ll miss their numbers again in 2017. See this blog for specifics. Their “reward”?

Top of Funnel 100

Top of Funnel Funnel Account Based Marketing Sales Qualified Lead 100

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ).

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Sales and Marketing Management

OCTOBER 29, 2018

Author: Paul Nolan Before I began researching this issue’s cover story, I had no idea the lack of sales management training was as dire a problem as it is. We thought there was a gap in training for B2B sales managers, but quickly discovered that “gap” is actually a canyon (hence the cover image). The reverse was also true?—?untrained

Quota 120

Quota Report Promotion Education 120

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Zoominfo

JULY 1, 2019

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. 78% of surveyed LGBTQ community members agreed that they tend to support companies that support and market to the LGBTQ community ( source ).

Advertising 188

Advertising Advertising Survey Scale 188

SBI

FEBRUARY 7, 2018

Sales tech decision makers suffer from information overload and have to wade through a lot of marketing hype. Throughout 2017, we interviewed leaders of 26 top sales solution providers asking the same questions of each of them. Their full interviews are available on our blog. Why should I care?

Decision Maker 139

Decision Maker SalesForce ROI CRM 139

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.

Social Media 102

Social Media Case Study Media Fashion 102

Product Management University

JUNE 26, 2017

The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. View the June/July 2017 Issue. In This Issue: Blog: High-Octane Product Management.

Marketing 45

Marketing Engineering B2B Customer 45

Adaptive Business Services

MARCH 23, 2022

With a grateful nod to Heinz Marketing , Lifehacker , Inc. Realized I didn’t want to do that forever, so I went back to school, got my MBA from the University of Minnesota Carlson School, spent 14 years in corporate marketing, 10 years with a small B2B-focused agency, then started my own consultancy in 2017. And maybe Twitter.

Social Selling 101

Social Selling Social Media Twitter Networking 101