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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

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15 Best Sales Lead Databases for 2023

Lead411

15 Best Sales Lead Databases for 2023 In the digital age, the best sales lead databases have become indispensable tools for businesses aiming to drive sales and achieve growth. Provides detailed insights into prospects’ job titles, company affiliations, and connections. Provides advanced lead enrichment and prospecting tools.

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9 Growth Hack Tips to Stay Out of the Spam Box in 2023

Lead411

9 Growth Hack Tips to Stay Out of the Spam Box in 2023 Sending cold outbound emails can be a tricky endeavor, with the dreaded spam box often standing in the way of your message’s success. Reach allows you to set up cadences, and send emails automatically to prospects that you determine are a fit.

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Best Cold Calling Scripts for B2B Sales in 2023

Lead411

Best Cold Calling Scripts for B2B Sales in 2023 Cold calling is a common strategy for B2B sales, but success can depend on a variety of factors, including the quality of the script, the target audience, and the skill of the salesperson. Here are some tips and examples of successful cold call scripts for B2B sales: 1.

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33 Stats to Know if You’re Considering or Planning a Sales Career in 2023

Hubspot Sales

Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require. When it comes to selling and sales calls, more than 50% of prospects want to see how your product works on the first call. Check out this blog on how to improve your customer’s phone experiences.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

In this post, we highlight the top 10 for 2023: 1. Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. Pro tip: Read more about social commerce in this blog post.

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.