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Act! Leadership Spotlight | Patrick Curley, CPO

Act!

Q: Can you share some details about your professional journey and how your past experiences have equipped you for your current role as the Chief Product Officer (CPO) at Act!? Q: Can you explain your approach to prioritizing and managing the product roadmap at Act!? Q: What is Act!’s In the last year, the Act!

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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals. This includes adherence to laws such as the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) in California.

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6 Email Campaign Tips to Overcome Gmail’s Promotions Tab

Appbuddy

With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages. You can also use new tools from Gmail to get more attention in the Promotions tab. How Gmail Sorts Your Mail.

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Personalization in Sales Outreach: How to Do It Right

Act!

The first one starts with a run-of-the-mill promotional sales pitch. Collecting buyer data in a platform like Act! You can use Act!’s Personalize your sales outreach with Act! With its feature-packed CRM and marketing automation software, Act! Start your free trial today to see how Act!

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Why All Digital Marketers Should Learn to Code

Zoominfo

The fact that digital marketing is built on advanced computing technologies means that you can’t expect to avoid technical discussions with the software development teams that support their efforts. Coding often requires a complex development cycle that could be difficult to understand for people not experienced in software development.

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A Guide to Promoting A Diverse & Inclusive Hiring Process

The Spiff Blog

At Spiff, transparency is baked into everything we do, from the software we build, to the way our team operates. But, if you’re not careful and put too much stock in referrals, you may be creating a cycle that promotes unfair hiring practices. You may have seen us reference escape velocity in other blog posts. About Spiff.

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Commerce APIs Are Transforming The Way We Shop

Smooth Sale

APIs: What They Are and How They Work APIs act as intermediaries between computer programs. APIs are also much smaller than traditional software tools, meaning it’s easier to create, maintain, and upgrade these tools than their larger application counterparts. Consider an API that connects product pages and shopping cart software.

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