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How Effective is Facebook Advertising (Complete Guide)

SocialSellinator

There is a lot of debate about the effectiveness of Facebook ads and how they stack up compared to other types of advertising, such as Google Ads. Some claim that businesses should not be advertising on Facebook at all. With a number of users that big, it is no wonder why so many people are advertising on Facebook. In the U.S.

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Shortcuts Are Seldom Short….

Partners in Excellence

We invest enormous amounts of energy seeking to avoid dong the work. It takes some time and effort to make them work as advertised, and when we can’t make them work, we look for another short cut. Shortcuts, by definition, can never enable us to be most productive in the execution of this end-to-end process.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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Don’t Miss This Event: The Gatekeeper Died

No More Cold Calling

Gatekeepers—receptionists, administrative assistants, and executive admins—are valuable to the executives whose time and energy they protect, but not to you, at least not until you’ve developed a relationship with them. A waste of your time. And who has time to waste? Respect the Gatekeeper. And certainly not when you cold call.

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Make Breaking Up Hard to Do

Smooth Sale

’ Jeb is the author of 14 definitive sales and sales leadership books, including his latest, Selling the Price Increase. Change is problematic because it takes energy and effort to move a stationary object. For example, Jessica is a digital advertising sales rep. First, physics.

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4 Ways to Get Past the Gatekeeper (No Tricks Required)

No More Cold Calling

Respect the Gatekeeper Gatekeepers—receptionists, administrative assistants, and executive admins—are valuable to the executives whose time and energy they protect, but not to you, at least not until you’ve developed a relationship with them. A waste of your time. And who has time to waste? And certainly not when you cold call.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Advertising: 0.34%. Coal and Related Energy: -31.79%. Green and Renewable Energy: -34.82%. Aerospace and Defense: 2.49%.

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