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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

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How Effective is Facebook Advertising (Complete Guide)

SocialSellinator

Social media has taken over the world, and with it, Facebook, the biggest social network is at its helm. The speed at which it took off was astonishing; a decade ago, only college students were on social networking sites like Facebook. Some claim that businesses should not be advertising on Facebook at all. With roughly 2.89

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

What Do Sales Intelligence Tools Do? Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. Why Use Sales Intelligence Tools? Here’s what you should look for: 1.

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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That’s precisely what referral networks help you achieve. A strong referral network helps fill your sales pipeline with high-quality leads in your target market who are interested in purchasing from you.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. But (and this is a big but) some conferences are too high level and provide less-than-actionable information, which makes it hard to justify the expense of attending. Microsoft Advertising Partner Summit.

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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. “We Let’s enter a prompt with this new information: PROMPT ACME just made an acquisition.

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Do You Know Why Point-of-Purchase POP Displays Are Effective?

Smooth Sale

Point-of-purchase displays are a marketing tool every small business should take advantage of. This strategic marketing tool, if utilized correctly, can significantly enhance your business’s profitability and customer engagement. Educating Customers POP displays are not just about selling; they also serve as informative tools.

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