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5 incentive travel trends for 2019

Sales and Marketing Management

Author: Paul Nolan Meetings and incentive travel professionals agree that Brexit will impact their industry, but they differ on what sort of impact it will have. The British-based C&IT Magazine recently summarized five incentive travel trends that will impact programs in 2019. We are moving from incentive travel to ‘Instatravel.’

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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

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4 Ways To Maximize Your Marketing Strategy

Sales and Marketing Management

Spread the word via social media. Social media is a very powerful marketing asset. If you don’t have a social media marketing strategy, you should develop one as soon as possible. It’s also vital to know the current social trends to maximize marketing results. Utilize visual content marketing.

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Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support. Are you digital-ready?

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Responding to the Digital Sales Shift

Sales and Marketing Management

Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. They estimate total air travel could drop between 19% and 36% permanently due to changes in business travel. Read Brennan's article here.). “If

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Balancing Traditional Selling vs. The Modern Sales Approach

Vengreso

These activities were time-consuming and often required traveling, which cost sales reps valuable time that could be spent building more relationships. Modern: Today’s B2B buyers can be found on social platforms. Unscheduled phone calls and emails demand the buyer’s attention and in-person meetings require travel time.

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Empower Your Influencer Status and Business Growth

Smooth Sale

For example, you may have begun posting online to be active with social media, YouTube, or another platform and found that a following naturally gravitated towards you. Suppose you are positioning yourself as a channel providing tips and tricks via regular content plus offering close and in-depth looks at specific problems and needs.