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B2B Prospecting Data Just Keeps Getting Better

Pointclear

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. Marketing mistakes are costly.

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3 Things Your Prospects Aren’t Telling You

Shari Levitin

No doubt you’ve changed the way you shop, exercise, eat, travel, watch movies, and more. As retailers learned to operate without stores, business travelers without airplanes, and sellers without offices, much of what started out as a temporary situation is now becoming permanent. What Your Prospects Aren't Telling You.

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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. If you aren’t familiar with B2B storytelling , begin with your company’s origin story.

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The Attendees Guide to B2B Event Preparation

Zoominfo

Because most industry events come with a cost—time away from your desk, budget, travel, etc.—attendees Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. 8. Scan the attendee list for customers or prospects.

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. FinancialServices. Insurance. ITServices.

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Keep Your B2B Sales & Sanity Intact During the Coronavirus Outbreak

Sales Hacker

How do you compensate for the lack of B2B face-to-face meetings ? Travel bans are lifted early, and aviation and tourism go back to normal. Travel bans are lifted mid-Q3. The travel bans remain in place until the end of 2020, leaving aviation and tourism completely frozen. This is a lot to take in and adjust to.

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