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How to Find the Ideal AI Sales Tool to Match Your Business Needs

BuzzBoard

With a multitude of options at your fingertips, choosing the right AI sales tool has become a decisive factor in determining the success and sustainability of your sales efforts. In our previous blog post, we pinpointed the common mistakes B2SMB businesses make during the AI-driven sales solution selection and purchase process.

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5 Campaign Optimization Tips for Better Email Marketing

Zoominfo

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. Podcasts have metrics surrounded by ambiguity, causing marketers frustration.

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Investing in Marketing Tech: 7 Key Considerations

Zoominfo

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.

Marketing 170
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How to Sell Services Online

Hubspot Sales

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. How to Sell Services Online 1.

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5 Steps to Effective Selling With Referrals

SBI Growth

Don’t waste time on cold calls with a 1-3% appointment success rate (AAISP, 2012). Think investing in email blasts is better? Read the 3 Reasons why you aren’t getting enough quality referrals. My last two blogs covered Step #1: LinkedIn Profiles and Step #2: LinkedIn Reach. Hands down. open rate (Google, 2013).

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Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot Sales

We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. Here are three examples of how teams use AI to generate sales emails.

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