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June 2018 B2B Blog Post Round-Up

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Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

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B2B Lead Generation: The Ultimate Guide

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And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business.

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7-Step DIY Data Segmentation For Account-Based Marketing

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Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Who are your best customers?

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Top Tips for Starting Your Business and Enjoying Growth 

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Our essential tip is to prepare your best and give yourself the necessary time before launching your company. When looking into business insurance, there are several sites you can view, all of which will give you quotes from multiple providers, helping you find the best price.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

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How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy?

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

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In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

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Empower Your Desire to Succeed with Small Business Growth

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Our collaborative blog walks you through the maze by diving into the nitty-gritty of expanding your business to help you avoid entertaining the idea of quitting. It might be time to level up your accounting software or get some financial pros on your team, but either way, it’s well worth the investment. Be Inspired and Inspiring!