Allbound

MAY 13, 2020

When you’re working with channel partners, so much focus goes into ensuring they’re equipped with the tools and knowledge they need to succeed. You may want to consider joining a professional community to network with like-minded people and be in-the-know about industry events. Subscribe to Get the Latest Blog Posts. Take-Aways.

Channels 118

Channels Scale Pivotal Networking 118

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Epiphany 138

Epiphany Industry Follow-up Case Study 138

Crunchbase

DECEMBER 6, 2020

A sales trigger event is crucial because it distinguishes hot leads from cold ones. In a competitive market, it’s paramount that you incorporate trigger events in your sales process to keep the upper hand and make your sales pitch at the best possible moment. Photo Credit: B2B Lead Blog. What is a sales trigger event?

Outsourcing Services 106

Outsourcing Services Hiring Closing Ideal Customer Profile 106

Sales 2.0

MARCH 6, 2021

Successful Firms Diversified Their Channels. CrewHu started by recreating their best channel, trade shows, virtually. But recognizing virtual events were not enough to sustain growth, they eventually launched their appointment setting program. Firms Found More Successes Than Failures WIth All Their Investments.

Trade Show 195

Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. Business blogs provide an opportunity for your audience to get to know your brand on a deeper level.

Epiphany 100

Epiphany Scale Industry Account Based Marketing 100

Sales Hacker

SEPTEMBER 29, 2023

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. We have certainly seen the resurgence of events.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Get Your Lead Magnets Out There.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Allbound

MARCH 17, 2020

Sandy Potter, Allbound’s Director of Channel, advises on how to manage indirect sales during this crisis: Now, more than ever, the health of your partner ecosystem is critical to your success. 2020 will go down in the history books with a lot of notable, yet predictable events – U.S. Email is overwhelming at this point.

Channels 74

Channels Face-to-face Conference Cancellation 74

Allbound

MAY 13, 2020

When you’re working with channel partners, so much focus goes into ensuring they’re equipped with the tools and knowledge they need to succeed. You may want to consider joining a professional community to network with like-minded people and be in-the-know about industry events. Subscribe to Get the Latest Blog Posts. Take-Aways.

Channels 62

Channels Scale Pivotal Networking 62

Sales and Marketing Management

AUGUST 31, 2020

With the emergence of COVID-19, we saw events (both personal and professional) get canceled, we lost the comfort of seeing loved ones without worry and had to shift into a more secluded world by working remotely and upholding social distance. Get a deeper understanding of the digital event space.

Conference 177

Conference Cancellation Social Media Promotion 177

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Stages of Lead Qualification. Outbound Prospecting.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Sales Hacker

MARCH 1, 2024

This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. The B2B playbook is changing.

Media 71

Media Company Distribution How To 71

Smooth Sale

APRIL 8, 2024

Our guest blog offers insights on maximizing trade show success and business growth. Leverage various marketing channels — including social media, email newsletters, your website, direct mail, and postcard mailings — to generate excitement and drive traffic to your booth. Promote your attendance. Network effectively.

Trade Show 88

Trade Show Maximizer Direct Mail Networking 88

Openview

JUNE 14, 2018

There are a few defining moments in the channel lifecycle. Marketing experts will be able to create a focused recruitment campaign with appropriate messaging to the appropriate audience throughout all channels – events, collateral, branding, social media, blogs, webinars and more.

Channels 60

Channels How To Webinar Metrics Ideal Customer Profile 60

Zoominfo

MARCH 1, 2021

Digital Channels and Content. Keeping an adaptive eye out for omnichannel strategy is crucial for modern-day marketing: Follower growth (and loss) Social media reach and engagement Visits per channel Blog post visits Landing page conversions Content downloads per channel. What’s digital marketing without digital assets?

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 111

Channels Video Training Hiring 111

Allbound

AUGUST 15, 2018

If you’re running a channel sales operation, you know that attracting the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure quality, which means you need to have a solid recruitment plan in place. Here are five ways to attract the best channel partners: 1.

Channels 48

Channels Top of Funnel Hiring Webinar Metrics 48

No More Cold Calling

MARCH 31, 2021

Get over your sales slump with referral selling insights in my 2021 blog posts: The Phrase of the Year Is Seller Access. The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. That’s why I’ve introduced Back in the Black , my monthly sales TV show on the Sales Experts Channel!

Referrals 371

Referrals Cold Calling Sales Qualified Lead Call-back 371

Sales and Marketing Management

JULY 20, 2020

As was common at the time, the main sales channel was an on-the-ground sales force. Yet as the digital age dawned and consumers gained on-demand access to any product imaginable (including food storage products sold by competitors), Tupperware continued to rely heavily on offline channels. Equip them. Inspire them.

Face-to-face 194

Face-to-face Channels Social Media Lead Rank 194

Zoominfo

JULY 17, 2018

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. To determine the effectiveness of each channel, track the number of registrants each specific promotion brings to your site.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Alice Heiman

MARCH 7, 2022

CraigZingerline shares the four channels your #GoToMarket Team should be looking at to acquire new #customers, and why it is important to know how you acquired them. What channels work? Craig’s four main channels every Go-to-Market (GTM) team should look at: . Cold Outreach: Outbound – LinkedIn, emails, calls, events. .

Customer 125

Customer Referrals Channels Social Media 125

Fill the Funnel

AUGUST 1, 2013

Your social selling home base should be your blog. Your blog should become your platform from which everything you do online will originate. A real blog, with your own domain name (hopefully your name) if available will serve you and your career for years to come. Complete Event and Payment Integration. Built In SEO.

Social Selling 121

Social Selling Real Estate Top of Funnel Funnel 121

Zoominfo

FEBRUARY 25, 2021

As you brainstorm topics, put yourself in the attendees’ shoes to determine what will make the event engaging and memorable. How do you get people to sign up for your event? Identify the social channels where you can reach your target customer. What value will the webinar provide attendees? Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Sales Gravy

SEPTEMBER 1, 2023

Strategic planning and research are paramount for sales and marketing professionals, including targeting a specific market, establishing credibility, using interviews as a prospecting channel, and planning for the future. When you track where the money is going, you can prepare for unexpected events and pivot when necessary.

Sales Qualified Lead 85

Sales Qualified Lead Decision Maker Prospecting Strategy 85

Zoominfo

FEBRUARY 25, 2021

Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound Prospecting Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Lead evaluation: not every lead is worth pursuing.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

SBI

JANUARY 14, 2020

Brainshark Unveils READY20 – the Only Sales Enablement Event Dedicated to Furthering Sales Readiness. Event Highlights. Exclusive venue – with the event held at New England’s new and highly popular resort and casino, the Encore Boston Harbor. Brainshark , Inc., WALTHAM, Mass. January 14, 2019 — Brainshark , Inc.,

Sales Enablement 86

Sales Enablement Webinar Metrics Face-to-face SAP 86

Allbound

SEPTEMBER 5, 2018

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? an event planner partners with a caterer).

Outsourcing Services 48

Outsourcing Services Channels Pipeline How To 48

Allbound

SEPTEMBER 5, 2018

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? an event planner partners with a caterer).

Outsourcing Services 48

Outsourcing Services Channels Education Retention 48

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Autoklose

MARCH 11, 2024

This blog post will discuss some clever tactics for subtly engaging your leads and maintaining a persistent communication flow without overwhelming them. This can be a helpful resource, such as a blog post, free ebook, webinar, or some kind of freebie that they will find useful. Recommend a Connection for an Open Position 3.

Lead Rank 98

Lead Rank Lead Scoring Sales Qualified Lead Leads 98

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. 11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Sales and Marketing Management

JANUARY 20, 2018

Here’s the thing: in this ever-changing digital landscape, marketing and communication channels can work together like peanut butter and jelly. At the same time, your PR and SEO should work together to ensure that any paid sponsorship, such as for a B2B corporate event, are “no follow” so that you don’t risk a Google penalty.

Guidelines 189

Guidelines Media Channels Google 189

Zoominfo

JUNE 19, 2018

Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming! Provide live event coverage. Not every one of your followers have the budget or time to attend an in-person event– but live video can make customers and prospects feel like they’re actually there. Need some ideas?

B2B 207

B2B Video Influencer Promotion 207