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5 Fast Tips for Stretched Small Business Marketing Managers

Zoominfo

You manage a small business and its marketing. You attract leads by providing content online (e.g., These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. One of the advantages of small business marketing is that you know your best customers reasonably well.

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Getting Rid Of The “Value Proposition”

Partners in Excellence

I found myself talking about a “Value Proposition.” ” It caused me to pause, thinking about the concept of a “Value Proposition” and whether it has meaning any more. Too often, the Value Proposition, is a sentence or two that we are trained to deliver at some point a conversation.

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Mastering the Art of Overcoming Cold Call Objections in Sales

Lead411

However, with the right strategies and mindset, you can turn objections into opportunities and improve your success rate in cold calling. Objections can stem from various reasons, including lack of trust, misunderstanding of the product or service, timing issues, budget constraints, or simply not seeing the value proposition.

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4 Rules for Overcoming Objections In a Downturn

Anthony Iannarino

In an economic downturn, the objections you hear are different than what you hear when the economy is humming along nicely, making it easy for most companies to grow. In good times, objections usually mask a more significant concern, meaning that the words, “Can you try me back next month?”

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5 Ways to Avoid Stupid Customers

The Sales Hunter

Sometimes we as salespeople don’t recognize how stupid they are until it’s too late. As a public service, I’ve come up with 5 things you can do to avoid dealing with stupid customers. When you sell on price, the biggest group of people you’re going to attract is stupid people.

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Value Realization, Value Positioning, Value Creation

Partners in Excellence

As sales and marketing people, the concept of “Value Proposition” has become fundamental in our positioning in our markets and with our customers. But value propositions have become almost another feature we talk about in pitching our products and company. They all applauded and cheered their positioning.

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9 Critical Beliefs of a Confident Salesperson

Anthony Iannarino

You create a sense of certainty for your clients when you are convicted about who you are, your ability to help produce better results, and the advice you provide them. I am a large part of the overall value proposition. This makes you a rather large part of the value proposition.

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