Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. And there you have it– the May 2019 B2B Blog Post Round-Up. Final Thoughts.

B2B 189

B2B Lead Generation Lead Rank Consumer 189

Mindtickle

JANUARY 19, 2023

In 2023, many sales organizations will focus on measuring and improving sales productivity. But first… What is sales productivity? Simply put, sales productivity is how efficient and effective your sales reps are at hitting a variety of revenue milestones and goals. Forrester’s 2021 B2B Buying Study ).

Strategy 52

Strategy Cold Calling Lead Rank Lead Scoring 52

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. We hope you stick around and find inspiration in our November blog post picks.

B2B 113

B2B Hiring Social Media Face-to-face 113

Zoominfo

FEBRUARY 1, 2018

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. The average cost of a B2B sales lead varies by industry. B2B Lead Generation Statistics: Successful Tactics. Keep reading.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. 2. How to Set Prospect Expectations During the Sales Process.

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it.

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

Sales Hacker

JUNE 23, 2021

There’s more sales content than ever before – how do you sort through the noise? Since we deal with sales content on the daily, we thought we’d save you some time. Here are the seven best sales blogs (and five bonus sales newsletters!) Sales Hacker. Topics and discussion channels include: Sales management.

Top of Funnel 79

Top of Funnel Webinar Metrics Hubspot Cold Calling 79

G2Crowd - Sales Blog

JANUARY 11, 2021

You were banking on your sales team to increase business growth, and it fell short. You can’t seem to figure out why.

Sales Enablement 103

Sales Enablement Banking Sales 103

Zoominfo

AUGUST 8, 2018

For many sales reps, productivity is key to sales success. So, if your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities. Consider these statistics: The typical organization spends $24,000 per person on improving productivity. After all, you’re not a robot.

How To 214

How To Decision Maker Sales Forecasts Forecasting 214

Sales Hacker

APRIL 3, 2018

The “name of the game” in cold calling is different than other types of sales calls, such as sales discovery calls. We have a rapidly growing database of over 1 million sales call recordings. 4 Cold Call Statistics You Can’t Ignore. They are about buying time, educating, and selling the meeting.

Cold Calling 65

Cold Calling Education Outbound Data 65

Zoominfo

JUNE 20, 2019

Today, we’ll let these live video statistics speak for themselves. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. General live streaming statistics. Final Thoughts on these Video Streaming Statistics. Keep reading! What does your audience think of live streaming?

B2B 198

B2B Marketing Facebook Social Media 198

Smooth Sale

NOVEMBER 13, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Believe Statistics Are Temporary? It all boils down to whether we believe statistics are steadfast or temporary. Your Story: Do You Believe Statistics Are Temporary? In Conclusion: Do You Believe Statistics Are Temporary?

Face-to-face 78

Face-to-face Hiring Media Networking 78

Carew International

JANUARY 7, 2019

We understand that sales leaders are always looking for insights to drive improved personal or sales team performance, but also lack the time to research relevant topics. We are kicking off 2019 with a collection of our top 5 Leadership blogs from the past year: 15 Sales Statistics that Prove Sales is Changing.

Negotiation 43

Negotiation Customer Service Motivation Research 43

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. It’s our hope that you use these marketing productivity statistics to improve your campaigns. increase in sales productivity and a 12.2% increase in sales productivity and a 12.2% Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Marketing 164

Marketing B2B Lead Generation Social Media 164

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. 12 Ways to Handle Sales Pressure.

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Zoominfo

OCTOBER 23, 2019

If you’re skeptical about AI, today’s blog post is for you. We’ve compiled more than 65 statistics about artificial intelligence. 80% of sales and marketing leaders say they already use chatbot software in their customer experience or plan to do so by 2020 ( source ). AI in Sales. Keep reading! AI in Marketing.

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

NOVEMBER 29, 2018

Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. In-house marketers who are personalizing their Web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales ( source ). The impact of personalized email campaigns.

B2B 214

B2B Marketing Retail Consumer 214

Steven Rosen

APRIL 19, 2023

Most sales executives realize the impact of managers, not sales coaching. They know that sales coaching is one of the most significant levers to drive superior sales performance. Source: Selling Signals Based on these statistics the answer is: Sales managers are not sales coaching!

Sales Coaching 177

Sales Coaching Coaching Objections Sales Management 177

SugarCRM

SEPTEMBER 30, 2021

A great content marketing strategy isn’t only about growing an audience but mostly about delivering value while paving the way for the sale. Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

Nudge.ai

SEPTEMBER 7, 2017

Sales technology is changing the game for sales pros. From professional social networking sites like LinkedIn to CRM and productivity apps; sales teams are investing more every year on new technology and using it to grow their business. More than 50% of sales pros use tech today to generate & manage accounts.

Social Selling 52

Social Selling LinkedIn Networking Sales Cycle 52

Zoominfo

MARCH 26, 2018

These differences range from price point to length of sales cycle, to key buying motivators, and beyond. But, statistics show that a customer-centric approach is a better alternative. Consider these statistics: Only 23% of B2B marketers say they have a customer-centric structure ( source ). Ready to learn more? Keep reading!

B2C 209

B2C B2B Marketing Social Media 209

Pipeliner

APRIL 27, 2019

Having a blog attached to your company’s website is a marketing trend nowadays. Many business owners develop a blog just because they know they should, not because they have a clear strategy behind it. The reality is totally different and business owners should not underestimate a blog’s potential. Count on high-quality content.

How To 53

How To Ideal Customer Profile Education Travel 53

Zoominfo

JULY 24, 2019

The average cost of a B2B sales lead varies by industry. Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). 46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads ( source ). Ready to learn more?

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Smooth Sale

APRIL 13, 2024

Our collaborative blog offers crucial strategies for quickly starting your career and working towards your long-term professional goals. The blog example is How to Launch Your Hospitality Career for Success. You could work in food and beverage or specialize in back-of-house activities, including sales and events.

How To 102

How To Networking Hiring Hotels 102

Zoominfo

JUNE 17, 2019

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” Though just about everyone knows of cold calling as a concept, it has been given several different definitions and interpretations as a sales practice. Among sales reps, businesses and everyday people alike, cold calling is a contentious practice.

Cold Calling 189

Cold Calling Direct Mail Social Media Face-to-face 189

Steven Rosen

AUGUST 11, 2017

(Use the form on the right-hand side of my blog). Yet, statistics show that 60%-90% of companies fail to execute their strategies. Yet, statistics show that 60%-90% of companies fail to execute their strategies. Even with brilliant marketing strategies and a solid management team, many companies miss their sales objectives.

Strategy 197

Strategy Pharmaceuticals Face-to-face eBook 197

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. As a sales person, we must be visible.

Social Selling 244

Social Selling Social Media Channels Media 244

Zoominfo

FEBRUARY 19, 2018

The truth is, most sales reps haven’t received any formal training in this area. This means reps at your company could be missing out on interested leads, important sales conversations, and ultimately, revenue. 48 Social Selling Statistics to Help You Close More Deals. Let’s get started. The State of Social Selling.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

The Pipeline

APRIL 8, 2013

There was a good post this week at Funnelholic blog , looking at “ Best practices for getting in the door ”. In the piece there was a statistic attributed to the Harvard Business Review that stated: “Harvard Business Review: 90% of C-level executives say that they never respond to cold calls or email blasts”. What’s in Your Pipeline?

Cold Calling 292

Cold Calling Referrals Social Media Objections 292

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. 36% of companies have created shorter sales cycles using personas.

Buyer Persona 165

Buyer Persona Ideal Customer Profile Buyer Lead Gen 165

Zoominfo

OCTOBER 30, 2018

Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. As a result, the traditional in-person sales meeting has become far less common than it once was. The Benefits of Face-to-Face Interaction in Sales. Let’s get into it!

Face-to-face 225

Face-to-face Sales Process Skype B2B 225

Zoominfo

JULY 4, 2018

As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Social Selling Mistake #1: Leading with a sales pitch. Keep reading!

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Zoominfo

JUNE 25, 2019

Here are some statistics for you to pay attention to: 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. A B2B Sales Thanksgiving [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic]. Don’t Let B2B Business Data Decay Ruin Your B2B Database.

B2B 213

B2B Data Marketing Buyer Persona 213

Zoominfo

MARCH 6, 2018

The same can be said for those marketers and sales professionals who resolved to keep their business database healthy. Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ).

Buyer Persona 145

Buyer Persona Hiring B2B Lead Generation 145

Zoominfo

AUGUST 27, 2018

From marketing, lead generation and customer relationships, to sales and even revenue, dirty data can have an insurmountable impact on all areas of your business. Here are 36 statistics about dirty data that highlight the importance of database maintenance. The post 35+ Statistics About Dirty Data appeared first on ZoomInfo Blog.

Data 189

Data Marketing Qualified Lead Lead Rank Sales Qualified Lead 189