Who’s Coaching the Coaches?
Steven Rosen
MARCH 18, 2023
That’s right. Second-line sales managers (SLM) don’t coach their FLMs on their coaching. The role of the frontline manager (FLM) is to recruit, develop, and retain top sales performers. By doing these basics well, you will consistently crush your sales objectives. The reality is there is no one coaching the coaches.
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