Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Let’s get into it!

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Lead411

APRIL 10, 2023

Orbit’s survey shows that only 22% of blogs produce good marketing results. Below we detail the 13 essential elements without which you can’t write an outstanding blog that attracts customers. Interesting subject matter You need to write about topics that are interesting to your target audience.

Ideal Customer Profile 40

Ideal Customer Profile Google Analytics Customer How To 40

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it.

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

Appbuddy

DECEMBER 23, 2021

Ah the holidays…the perfect time to curl up with blankets, cocoa, and a blog post from Validity. . Before we close the curtains on 2021, it’s time to look back at the blogs that resonated most with our readers throughout the year. Without further ado, here are Validity’s most-read blog posts of 2021. . That’s all folks!

Everest 52

Everest Email Marketing Google SalesForce 52

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. And there you have it—our March B2B blog post round-up. Keep reading!

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Increase Sales

MAY 19, 2014

Your target audience holds specific brand expectations when it comes to your blog. Tips using a brand’s product (44%). What your customers do not want to read is any blatant selling of your solutions (products or services). From this same research, there are three (3) major topic areas: Important issues (27%).

Social Media 130

Social Media Channels Media Facebook 130

Mereo

JANUARY 8, 2021

AUSTIN, TX (JAN 2021) — Mereo LLC, a leading consultancy to Fortune 50 B2B organizations and high-growth mid-enterprise companies, has been awarded the bronze medal for the Top Company Blog category in the Top Sales Awards 2020, selected from hundreds of global participants. EXPLORE THE AWARD-WINNING BLOG. ABOUT MEREO.

Company 50

Company SAP eBook B2B 50

Zoominfo

MAY 27, 2021

When research on a particular topic of interest is higher than usual, the account spikes on those topics. They visit websites and read articles and product reviews — you know the deal — and it’s this type of online activity that’s trackable and at the heart of what makes Intent possible.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Hubspot Sales

MAY 25, 2018

Entrepreneur Blog. Seth Godin's Blog. Gary Vaynerchuk's Blog. Kabbage Small Business Blog. Whether you’re ready to stop dreaming and start doing, or still in the planning stage of turning your ideas into a full-time job, these blogs for entrepreneurs are the right place to start. Blogs for Entrepreneurs.

Small Business 99

Small Business Small Business Travel Hiring 99

SugarCRM

SEPTEMBER 30, 2021

Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them. Here are nine ways to leverage your blog to capture leads, build a relationship with your audience, and ultimately convert them into new customers.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

Nutshell

JANUARY 16, 2024

In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics. These topics often relate to simple marketing strategies, but the podcast is also frequently used to discuss new or upcoming marketing trends. As you might expect, this podcast discusses a variety of social media topics.

Marketing 71

Marketing Social Media Scale Trends 71

Nutshell

JANUARY 16, 2024

In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics. These topics often relate to simple marketing strategies, but the podcast is also frequently used to discuss new or upcoming marketing trends. As you might expect, this podcast discusses a variety of social media topics.

Marketing 71

Marketing Social Media Scale Trends 71

Anne Miller

APRIL 7, 2024

Podcast, blog, speech, or product, how do you entice someone to listen to you when what you have to say is serious but not an instant attention grabber? In your world What do you present/speak/blog about? Also, somewhat dry? Unfortunate.

System 62

System Face-to-face Guarantee Report 62

Carew International

JANUARY 7, 2019

We understand that sales leaders are always looking for insights to drive improved personal or sales team performance, but also lack the time to research relevant topics. We are kicking off 2019 with a collection of our top 5 Leadership blogs from the past year: 15 Sales Statistics that Prove Sales is Changing. Ask Verizon.

Negotiation 43

Negotiation Customer Service Motivation Research 43

Babette Ten Haken

DECEMBER 27, 2018

My top 2018 Customer Experience blog post started off being a reflection of a topic near and dear to my heart. First, read and re-read this blog post. And how can I catalyze you to become more productive, profitable and purposeful throughout 2019? Subscribe to my blog. Catalyze your mindset and skill sets!

Ideal Customer Profile 61

Ideal Customer Profile Customer SME Positioning 61

Sales 2.0

JUNE 30, 2018

For those that have parachuted into this blog from Google, this is part of a series of posts about how to save your sales job. One of the things it’s well worth knowing (and the one your boss will likely get fixated on) is the products your company sells. So you need to start using this product knowledge as soon as you can.

Up-Sell 170

Up-Sell Google Data Benefit 170

Alice Heiman

DECEMBER 12, 2018

So, we have gone through and found our top 5 blog posts that were published in 2018 and a few of my favorite podcasts I was on this year. Our Best Blogs of 2018. Granted you can buy some products or services from a website and never need to talk to anyone. One phone call to ask a few questions and then buy the product.

Social Media 91

Social Media Sales Cycle Gatekeeper Decision Maker 91

Zoominfo

FEBRUARY 25, 2021

Five percent of respondents planned to increase webinar production in 2020. industry or role) you want to attract to your business and product. Choose a Buyer -Centered Topic for Your Webinar. It’s easy to get caught up in your product, making it the focus of your presentation. Decide which customer segment (e.g.,

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Selling Energy

FEBRUARY 1, 2023

I’ll concede that, of the topics we discuss on this blog, the “tax discussion” is not the most thrilling one; however, it’s important that you have a good understanding of the financial implications of taxes as they can have a significant impact on your ability to demonstrate value for your prospects.

Incentives 68

Incentives Incentive Course Prospecting 68

Nutshell

DECEMBER 7, 2023

One way to harness the power of artificial intelligence is by implementing AI productivity tools. AI promotes productivity by analyzing data, generating new ideas, and saving time through automation. Table of Contents What are AI productivity tools? Find out how Nutshell uses Power AI to streamline your workflows.

Tools 100

Tools Lead Rank Lead Scoring Software 100

Nutshell

MARCH 31, 2023

There are lots of resources out there that can help you do this, from blogs to books to podcasts to newsletters. Best blogs for sales managers Sales blogs are an excellent way to learn new sales leadership skills, brush up on your sales knowledge, and get the latest news. Keep exploring our blog for our latest posts!

Resources 62

Resources Sales Management Hiring Sales Leadership 62

Pipeliner

APRIL 27, 2019

Having a blog attached to your company’s website is a marketing trend nowadays. Many business owners develop a blog just because they know they should, not because they have a clear strategy behind it. The reality is totally different and business owners should not underestimate a blog’s potential. Count on high-quality content.

How To 53

How To Ideal Customer Profile Education Travel 53

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. What do marketing and sales teams do with that signal?

Intent Signal 246

Intent Signal Intent Data Intent Buyer Intent 246

Zoominfo

JULY 9, 2019

In fact, before you even realize you’ve made a bad hiring decision, the wrong person can wreak havoc on your department’s productivity, reputation, results, and even your revenue. Join us as we cover the following topics: How organizations classify bad hires, How long it takes to spot a bad hire, and. A bad hire can do real damage.

Hiring 188

Hiring Buyer Persona B2B Lead Generation 188

Lead411

OCTOBER 23, 2023

They track online behavior and engagement to identify when businesses or individuals are showing interest in specific products or services. Topic-Based Signals : These signals are related to specific topics or keywords. This can indicate a potential need for complementary or competing products or services.

Intent Signal 96

Intent Signal Buyer Intent Intent B2B 96

Highspot

JANUARY 4, 2024

From the data-rich ‘2023 Sales Enablement Analytics Report’ to actionable advice like ‘5 Tips to Go Beyond What Good Looks Like With Enablement,’ this curated selection covers a range of essential topics crucial for success in sales.

Resources 52

Resources Sales Enablement Hiring Report 52

Zoominfo

JUNE 25, 2018

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Highspot

OCTOBER 3, 2023

Onboarding helps reduce ramp time so your reps become productive faster, and consistent training and coaching refines sellers’ skills over time to improve performance. TIP : Curate your tech stack to enable integrations, surface insights, and consolidate tools, so you can streamline your sales efforts and accelerate productivity.

How To 91

How To Sales Enablement Commission Report 91

Selling Energy

FEBRUARY 1, 2023

I’ll concede that, of the topics we discuss on this blog, the “tax discussion” is not the most thrilling one; however, it’s important that you have a good understanding of the financial implications of taxes as they can have a significant impact on your ability to demonstrate value for your prospects.

Incentives 52

Incentives Incentive Course Prospecting 52

Sales Hacker

SEPTEMBER 22, 2023

Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Set the right product limitations for your free account. To improve freemium conversion rates, it’s essential to set appropriate product limitations for free accounts.

Enterprise 87

Enterprise Enterprise Scale Lead Rank 87

Hubspot Sales

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

Buyer Persona 104

Buyer Persona eBook How To Social Media 104

Zoominfo

FEBRUARY 17, 2021

The business-focused social platform allows you to connect with professional people who need your product or service. Access the prospect’s profile information and gather some qualifying information (like the problem your product can fix, the company’s budget-potential, and possible decision-makers). Adapt it to your talking points.

Prospecting 237

Prospecting Top of Funnel Decision Maker Sales Qualified Lead 237

Klozers

OCTOBER 18, 2019

What goes into a blog post? Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people. The post Blog Post Title appeared first on Klozers.

Industry 20

Industry Company 20

Sales Hacker

FEBRUARY 22, 2021

The most obvious is to ensure that salespeople are exceptionally familiar with the product they’re selling and how each customer will use it to overcome their unique pain points. Your company’s blog is a prime location for establishing expertise in a range of fields related to your product. Create new, hyper-relevant knowledge.

Lead Rank 88

Lead Rank Lead Scoring Sales Process Top of Funnel 88

Zoominfo

JULY 17, 2018

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. The webinar topic was not engaging or useful to your audience. Among such strategies, webinars come out on top.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Snippets, from very short types of content as responses or to engender responses/debate, to ongoing audience-targeted posts, most exemplified by tweets, Facebook posts and blog articles.

Examples 208

Examples B2B Marketing Inbound 208

A Sales Guy

SEPTEMBER 24, 2015

If you’re serious about improving your status as a sales professional, if you’re looking for a way to put your career on the fast track, start a sales blog. A good sales blog is a competition killer. Society is increasingly expecting to find the people, ideas, products and services we engage with through a Google search.

Scale 60

Scale Social Media Google Consumer 60