Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain. Let’s get into it! Four Recruiting Horror Stories and How to Avoid Them. Keep reading! #1:

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate?

Conversion 130

Conversion Buyer Persona Lead Rank Lead Scoring 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Nutshell

FEBRUARY 20, 2024

You’ve heard marketers talk about landing pages and how important they are as part of a holistic marketing plan. In fact, one of the most effective ways to generate leads is through a landing page. So, what is a landing page, and how do you incorporate it into your overall marketing strategy?

Campaigns 71

Campaigns Lead Gen Marketing Webinar Metrics 71

Zoominfo

JANUARY 8, 2021

What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. What Are Marketing Qualified Leads (MQLs)?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

OCTOBER 23, 2018

What worked five years ago may not work now. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results. In the B2B world, email marketing continues to be a reliable, revenue-driving channel. If you’re focused on email marketing campaign optimization you’ve come to the right place.

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. After a year like no other, here we are in 2021 still standing. One thing is clear — lead generation has never been more central to a business’ success.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Every company has their own definition of a “good lead.”

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

MAY 31, 2018

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. So, in today’s blog post, we break down the basics for you. Important background information about the GDPR. Column Two: Contact Information.

Lead Generation 217

Lead Generation Leads Marketing Qualified Lead Lead Gen 217

Zoominfo

AUGUST 26, 2018

So we say, stop what you’re doing, take a break, and check out a few of our favorite marketing jokes. What kind of marketing does Dracula do? What do you call a travel agency’s landing page? What is the safest place to hide a body? The second page of Google. They weren’t on the same landing page.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Zoominfo

NOVEMBER 22, 2019

What patterns can you draw among them? Products & Services What products or services interested them at the beginning? What was their experience like? But you may need to look for other commonalities, beyond that: What were the responsibilities for that person? What problem did they specifically need to solve?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Hubspot Sales

MARCH 27, 2023

Long gone are the days of solely visiting brick-and-mortar businesses to find what you need. Figure out what you’re selling Are you going to offer all your business’ services online? Figure out what you’re selling Are you going to offer all your business’ services online? Now, e-commerce is booming and here to stay.

How To 117

How To Social Media Intent Hubspot 117

LeadBoxer

NOVEMBER 1, 2020

Make dinner, using a recipe that was emailed to you by a food blog you follow and go to sleep. What is Outbound Marketing? Effectiveness of Outbound Marketing What is Inbound Marketing? Source What is Inbound Marketing? Make your coffee, hop in the car, and encounter a handful of billboards on the way to work.

Inbound 104

Inbound Outbound Lead Rank Lead Scoring 104

Pipeliner

NOVEMBER 2, 2020

What is a Content Management System? WordPress was once mostly used for blogging but now is a fully-fledged CMS and could be the way for you to create your very own website, especially if you are a beginner. What is the difference between a homepage, a landing page, and a sales landing page?

Hiring 98

Hiring Facebook Promotion Social Media 98

Sales Hacker

JANUARY 30, 2024

As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90

LeadFuze

AUGUST 29, 2023

Table of Contents: Understanding Conversion Rate Optimization (CRO) What is a Good Conversion Rate? What are the best practices for improving conversion rates? Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success.

Conversion 52

Conversion ROI How To Top of Funnel 52

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. Best of all, lead capture pages can be implemented quickly. What is a Lead Capture Page? A lead capture page is an essential component of an inbound marketing strategy.

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Apptivo

FEBRUARY 20, 2023

Wind-Up Overview No matter what you sell or the sector you’re in, you need a consistent flow of qualified leads to develop your business. ABCs of sales lead management 3. Sales Lead Management Process 4. Implementing a Lead Management Strategies to increase sales 5.

Lead Rank 103

Lead Rank Lead Scoring Lead Management System 103

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What Is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Every company has their own definition of a “good lead.”

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

MARCH 1, 2021

What Are Common KPIs? What’s digital marketing without digital assets? Keeping an adaptive eye out for omnichannel strategy is crucial for modern-day marketing: Follower growth (and loss) Social media reach and engagement Visits per channel Blog post visits Landing page conversions Content downloads per channel.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Sales and Marketing Management

OCTOBER 15, 2018

Once a viewer is hooked with an initial come on, he/she looks a little closer at what the seller is actually selling. With so many millions of people spending billions of dollars on online commerce, promotional website or blog content really has to be catchy. Visitors see such a page as overwhelming and vague. So, they move on.

Outsourcing Services 232

Outsourcing Services Marketing Consumer Hiring 232

Hubspot Sales

JANUARY 18, 2021

CRMs are also beneficial because they streamline and automate day-to-day, time-consuming activities — in this piece, we’ll review what those activities are to give you a better understanding of the many things you can do with a CRM. What are CRM activities? That’s where customer relationship management (CRM) software comes into play.

CRM 131

CRM Knowledge Base Hubspot Forecasting 131

Zoominfo

OCTOBER 8, 2019

But, it’s not enough to just slap a few form fields on your landing pages and call it a day. Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ). tell visitors what to do, but give them no reason to do it. Research backs this up.

Maximizer 157

Maximizer Conversion Policies Sales Qualified Lead 157

Smooth Sale

APRIL 13, 2024

Our collaborative blog offers crucial strategies for quickly starting your career and working towards your long-term professional goals. The blog example is How to Launch Your Hospitality Career for Success. You may have to choose the best path for advancement while dealing with teams, supervisors, and managers.

How To 102

How To Networking Hiring Hotels 102

SugarCRM

SEPTEMBER 30, 2021

Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them. Here are nine ways to leverage your blog to capture leads, build a relationship with your audience, and ultimately convert them into new customers.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

Smooth Sale

OCTOBER 11, 2019

Attract the Right Job Or Clientele: Note: Elaine Bennett, Digital Marketing Specialist, provides today’s Blog. She is a regular contributor to Bizzmark Blog. A Landing Page that Converts Leads to Loyal Customers. A landing page that converts leads to loyal customers is needed for business success.

Lead Rank 68

Lead Rank Lead Scoring Leads Marketing Qualified Lead 68

Fill the Funnel

AUGUST 1, 2013

Your social selling home base should be your blog. Your blog should become your platform from which everything you do online will originate. A real blog, with your own domain name (hopefully your name) if available will serve you and your career for years to come. Landing Pages. Give Away Pages.

Social Selling 121

Social Selling Real Estate Top of Funnel Funnel 121

MTD Sales Training

DECEMBER 20, 2011

Techy Tuesdays takes the reins of the MTD Sales Blog once again this week as we steer you towards a brighter future in the online world. Setting up a Company Page on LinkedIn is a great way to connect with your prospects and keep them updated about your business and your products and services. 4. Host your blog feed on your page.

LinkedIn 296

LinkedIn Company Lead Rank Lead Scoring 296

Nutshell

JULY 28, 2020

What is HubSpot and why do people use it? Information about contacts can be manually added to the platform, but what makes HubSpot special is that prospects can also be automatically added to the CRM from a vast array of triggers ranging from contact forms to landing pages to scanned business cards. HubSpot’s core CRM.

Hubspot 126

Hubspot Paid Content Software Software 126

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Today’s blog post is for you! 1. Social Triggers TV. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Nutshell

JANUARY 30, 2020

They typically contain company news, announcements, customer shoutouts, recent blog content, and are far from being considered “selling material.” Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. We’ve got your back, marketers!

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Apptivo

MAY 31, 2023

What is a sales funnel? ” In this blog, one can hope to debunk the concept of sales funnels and provide insider secrets for creating a highly effective one that delivers exceptional sales growth. What is a sales funnel? Why is a sales funnel important? Sales funnel stages: understanding the customer journey 4.

Paid Content 52

Paid Content Top of Funnel Funnel Social Media 52

Zoominfo

FEBRUARY 1, 2021

What is small business marketing? These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. Keep in mind that your customer’s perceived ‘value’ isn’t the amount of money they pay you, but what they get out of their purchase. Let’s change that.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

JUNE 30, 2022

This means when somebody navigates to their site, a company deploys a cookie that stores some of the user’s information, such as language preferences, pages visited, and actions taken, to ensure a seamless, relevant browsing experience. It’s not rocket science: the foundation of any successful marketing strategy is strong data. The drawbacks?

Data 100

Data Advertising Advertising Webinar Metrics 100

Smooth Sale

MARCH 8, 2024

Our collaborative blog is to champion you on this epic adventure. __ Taking Your Business Online Via Pixabay Get to Know the Digital Playground Before we jump in, getting a lay of the land is wise. The Numbers Game Keeping an eye on what’s working (and what’s not) online is essential to the game.

Hiring 88

Hiring Influencer Analytics Sports 88

Hubspot Sales

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? In this blog post, we'll cover the following: What is a digital product? They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Why sell digital products?

Buyer Persona 104

Buyer Persona eBook How To Social Media 104

Sales and Marketing Management

AUGUST 31, 2020

Investigate the various options for software and technology available to you, and make decisions based on their capabilities and what your event needs are. As such, organizations should make sure that landing pages, blogs and other collateral are up-to-date, and the event page UX/UI is optimized for a seamless experience.

Conference 177

Conference Cancellation Social Media Promotion 177